Overview
Social Media Content Specialist Jobs in Sydney, New South Wales, Australia at Digivizer
Social Media Content Specialist
Sydney | Hybrid
About the role
We are looking for a Social Media Content Specialist to lead the planning, creation, and execution of social media and customer engagement across client accounts. This role is responsible for delivering consistent, on-brand, performance-driven content that builds awareness, engages audiences, grows communities, and reflects each client’s tone of voice.
You will translate strategy and briefs into high-quality B2C and B2B social content across multiple platforms, including copy, creative, video, stories, and reels. You will manage day-to-day publishing, optimise content performance, and use insights to continuously improve engagement, reach, and channel effectiveness.
This role requires both hands-on content creation and the ability to brief and coordinate creative support where required. You will also manage approvals, publishing accuracy, community engagement, influencer opportunities, and internal workflows across multiple accounts and changing priorities.
You must have a passion for storytelling, digital trends, performance insights, and building effective organic content strategies tailored to each platform and audience.
Our culture is built on one team, authenticity, courage, responsibility, and a growth mindset (refer to our website). We know our client's success results in our success. We hire people who are smart, talented, get things done, are infinite learners, and not an ars*hole!
What the Role Entails:
1. Content Strategy, Planning & Creation
- Develop effective social content strategies aligned to channel objectives, audience needs, and content pillars
- Build content calendars that are on-brand, audience-focused, and ready for publishing
- Interpret client briefs, products, and tone-of-voice guidelines
- Plan, write, and develop platform-native content across organic and paid channels
- Create captions, hooks, scripts, stories, reels, and short-form video content
- Ensure content aligns with brand messaging and campaign objectives
- Write clear creative briefs and coordinate with design and production teams
2. Channel Management & Publishing
- Manage day-to-day execution across social media platforms
- Schedule, publish, and optimise content using platform best practices
- Maintain consistent publishing cadence and timely delivery
- Manage community engagement, audience interactions, and influencer opportunities
- Identify earned media opportunities and coordinate approvals for reuse where appropriate
- Apply platform optimisation techniques including trends, keywords, hashtags, and formats
3. Workflow, Quality Control & Stakeholder Management
- Review content for accuracy, quality, and brand consistency before publishing
- Manage workflows, timelines, approvals, and delivery standards across multiple brands
- Present creative concepts, insights, and recommendations to clients and internal stakeholders
- Collaborate across teams to gather feedback and secure approvals
- Ensure compliance with brand, legal, and platform guidelines
- Thrive in a fast-paced agency environment with changing priorities and deadlines
4. Performance, Insights & Optimisation
- Deliver against content, engagement, growth, and ROI objectives
- Monitor and report on content and campaign performance
- Analyse channel, audience, and competitor activity to identify opportunities
- Use insights and data to continuously optimise content performance and outcomes
What We’re Looking For
- 3+ years’ experience creating and managing social media content across multiple brands and platforms
- Strong storytelling and copywriting skills with the ability to create engaging, platform-native content
- Deep understanding of major social platforms, content formats, trends, and best practices
- Passion for digital, social, and emerging technology, with an active interest in content and platform evolution
- Experience using creative, design, editing, and AI-powered tools including Adobe Creative Suite, Canva, CapCut, and AI creative tools
- Experience producing short-form video content including Reels, Stories, and social-first video assets
- Comfortable using collaboration and workflow tools including Google Workspace and Asana
- Analytical mindset with the ability to interpret performance data and optimise content outcomes
- Ability to work quickly, manage multiple brands simultaneously, and prioritise effectively
- Highly organised, detail-oriented, and proactive, with the ability to take projects from concept to execution
- Agile, adaptable, and solutions-focused, with a willingness to learn and be challenged
- Strong communication, collaboration, and relationship management skills
- Passionate about delivering measurable results through effective digital marketing and content programs
Digivizer follows a hybrid work arrangement. You will primarily work from home (typically 3-4 days per week), with at least 3 in-person days per month at our office in Sydney CBD.
We are a BYOD (Bring Your Own Device) company.
About Digivizer
Digivizer is a Digital Marketing Insights Technology company with a world class platform helping businesses get more from their digital marketing spend. Digivizer also offers a highly specialized end to end digital marketing agency services. The combination of our platform and our services has resulted in Digivizer becoming a top ad, tech, and agency partner to all the major social, search and web platforms including Meta, TikTok, Microsoft, Amazon, and Shopify. We are the first and only LinkedIn Marketing Partner in Australia.
At Digivizer, you will enjoy a fun, creative, innovative culture with a strong emphasis in developing and supporting our people and their growth.
Working with the world's most well known brands and some of the most exciting start-ups, growth companies, SMBs and agencies, this is an opportunity to join our team and grow our services and our customers’ business, their success, and our own.
To applicants:
We appreciate your time in applying however will only be able to get in touch with our shortlisted candidates.
No Agencies please.
Digivizer is an Equal Opportunity Employer
Title: Social Media Content Specialist
Company: Digivizer
Location: Sydney, New South Wales, Australia
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