Overview
Social Media Content Creator Jobs in Karachi Division, Sindh, Pakistan at Threads & Motifs
Content Creator (Photo + Video) — Threads and Motifs
Location: Karachi | Full-Time
About Us
Threads and Motifs is a premium Pakistani women's fashion brand — with several stores nationally, and a fast-growing international e-commerce business serving the South Asian diaspora in the UK, US, Canada, and UAE. The standard of content we put out has to match that the standard of our product.
The Role
We need a Content Creator who can produce high-quality photo and video content for our Instagram, TikTok, and paid Meta campaigns. Most of our e-commerce traffic — over 90% — comes through mobile, and the content you create will be the first thing a customer in London or Toronto sees of our brand. It needs to stop the scroll and feel like something worth buying.
You'll work alongside our Social Media Manager, shoot in-store and on-location, and produce content across three formats: editorial stills, short-form video (Reels/TikToks), and product-focused campaign imagery for paid ads.
What You'll Produce
- Instagram Reels and TikTok videos: styling content, behind-the-scenes, campaign launches, seasonal shoots
- Still photography: lifestyle and editorial — not just flat lays. Clothes on bodies, in context, in light that feels considered
- Product video content for Meta paid ads: 15–30 second clips that showcase silhouette, fabric, and movement
- Stories and day-to-day content: brand moments, store visits, packaging, studio
- Coordination with our AI photography workflow for product catalogue shots
What We're Looking For
- 2–4 years creating content for a fashion, lifestyle, or premium consumer brand
- Strong personal portfolio — specifically video. We will watch your Reels before we read your CV
- Ability to shoot and edit on iPhone to professional standard (we work fast; not every piece needs a full production setup)
- Understanding of what performs in organic vs paid. You know a Reel that builds brand is different from a creative that drives clicks
- Self-directed. You can receive a brief — "Eid collection, 4 Reels, launch next week" — and deliver without being micromanaged
- Based in Karachi with ability to shoot in-store and at production facilities
Bonus Points
- Experience creating content for a South Asian or diaspora audience
- Proficiency with Adobe Premiere, CapCut, or equivalent editing tools
- Styling sensibility — you can dress a look, not just photograph it
- Understanding of how content feeds Meta catalogue ads
Compensation: Competitive, based on experience and portfolio strength.
Title: Social Media Content Creator
Company: Threads & Motifs
Location: Karachi Division, Sindh, Pakistan
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