Overview
Social Media and Marketing Coordinator Jobs in Hong Kong SAR at Rachel Ma Agency
Job Title: Social Media & Marketing Specialist
Company: Rachel Ma Agency
Location: Hong Kong
We Do Not Provide Visas
Rachel Ma Agency is a premium creative agency serving the world's leading, esteemed luxury brands. From five-star global hotels to diamond and watchmakers, we craft compelling narratives that define excellence. As we deepen our focus on the Asian market, we are looking for a Social Media Manager who is both a master storyteller and a data-driven strategist, capable of building desire and delivering measurable results.
The Role:
We are seeking a strategic, creative, and data-driven Social Media & Marketing Specialist to own and elevate our brand’s digital footprint. In this role, you will move beyond basic scheduling to spearhead our social media strategy, create high-impact multimedia content, and execute integrated marketing campaigns that drive measurable growth.
As a Specialist, you will have a high degree of autonomy to experiment with new content formats, manage our online communities, and translate analytics into actionable marketing strategies. If you are a natural storyteller who understands how to build a digital community and back your creativity up with data, we want you on our team.
Key Responsibilities:
- Social Media Management: Plan, manage, and execute the content calendar across all major platforms (e.g., Instagram, TikTok, LinkedIn, Facebook, X/Twitter, YouTube).
- Content Creation: Copywrite, design, and produce engaging daily multimedia content (graphics, short-form video/Reels/TikToks, stories, and photography) that aligns with our brand voice.
- Community Engagement: Actively monitor social channels, respond to comments and messages, and foster an active, positive community around our brand.
- Campaign Execution: Assist in developing and launching integrated marketing campaigns, email marketing newsletters, and promotional events.
- Analytics & Reporting: Track, analyze, and report weekly/monthly KPIs (e.g., engagement rates, follower growth, website traffic, ROI) to optimize future content and strategies.
- Trend Spotting: Stay ahead of the curve on digital marketing trends, platform updates, and viral algorithms to keep our brand relevant and innovative.
- Influencer & Partner Relations: Identify, outreach to, and collaborate with key influencers, brand ambassadors, and industry partners.
Who You Are:
- You have 2-4 years of experience as a Social Media Manager, preferably within a luxury brand, agency, or lifestyle publication.
- A Data-Led Strategist: You have hands-on experience with Meta Business Suite and are proficient with Google Analytics. You know how to use data to justify creative decisions and budget.
- A Content Producer: You have experience art-directing and executing social-focused photoshoots, with a sharp eye for luxury aesthetics and an understanding of what performs well on social platforms.
- Platform & Advertising Expert: You are an expert user of Instagram, Xiaohongshu, and WeChat, with a deep understanding of their advertising ecosystems and targeting capabilities.
- Exceptional Communicator: You have outstanding written and verbal communication skills in English. Proficiency in Cantonese or Mandarin is a significant advantage.
To Apply:
Please send your resume, a cover letter, and links to social media accounts you have managed to [[email protected]]. In your cover letter, include a brief case study on a successful paid social campaign you've run.
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Title: Social Media and Marketing Coordinator
Company: Rachel Ma Agency
Location: Hong Kong SAR
Category:
