Overview
Social Media and Community Manager/Lead Jobs in Hong Kong SAR at The Clienteling Academy
Social Media and Community Manager/Lead
GC Consulting × The Clienteling Academy
Consultant • Location Flexible
At GC Consulting and The Clienteling Academy, we believe meaningful human connections are the most powerful differentiator.
We are building more than content. We are building a global movement around clienteling excellence across industries.
This role exists to:
- Democratise luxury clienteling know-how
- Translate expertise into accessible, high-quality content
- Pioneer and build a cross-industry community of professionals who believe in relationship-driven growth
We are looking for a Social Media & Community Lead who believes in the power of human comection, understands the language of luxury, thinks like a consultant, and knows how to turn ideas into influence.
You will own how we show up to the world through content, community, and conversation - shaping both the companies and our Founder, Gogo Cheng, as leading authorities in luxury clienteling and client loyalty.
Who You Are
- A confident, independent writer – you can develop content from a brief or a blank page, and you don't need hand-holding to produce polished, on-brand work
- Fluent in luxury - you understand the aesthetics, codes, and expectations of the luxury industry and write from that world
- Consultant mindset – you frame ideas with clarity and authority, whether writing about clienteling, retail strategy, or the business of relationships
- A growth strategist — you understand what drives follower growth on each platform and can build and execute a strategy, not just publish content
- A community builder — you know that an audience is not a community, and you have the warmth, consistency, and intentionality to close that gap
- Visually literate – you have a strong design sensibility and can create or direct clean, elevated visual content that reflects the brand's positioning
- Platform-native - you understand what works on LinkedIn, Instagram, and YouTube and adapt voice and format accordingly, without losing coherence across channels
- Brand aware - you are equally comfortable writing for the company and amplifying the personal brand of the Founder
- Organised and consistent – you manage a content calendar and deliver reliably, even across time zones
- Discreet and trustworthy – you represent the brand and its Founder with the same care and professionalism expected of our clients
Experience
- 3–5 years in social media, content, or brand communications — ideally within luxury, professional services, or a founder-led business
- Proven track record creating content that builds authority and grows engaged audiences
- Experience managing a newsletter platform (Kit or similar) and understanding of email as a brand channel
- Comfort working with or for a personal brand as well as a company brand simultaneously
- Strong written English; additional languages a plus
- Background in graphic design, visual communication, or brand design
Platforms You Will Own
- LinkedIn (Gogo Cheng Consulting, The Clienteling Academy and Founder’s personal linkedin)
- YouTube
- Kit (Newsletter)
What You Will Own
1. Content Strategy & Thought Leadership
Content Direction
Develop and execute a clear monthly content strategy across all platforms, balancing company, academy, and founder voice.
Thought Leadership Creation
Write insight-led content - posts, articles, scripts, and newsletters grounded in clienteling, business, and relationship strategy.
Founder Voice Translation
Translate the Founder’s ideas into structured, compelling content while preserving authenticity and tone.
Newsletter Ownership
Own the end-to-end newsletter - content, design, and cadence, as a key channel for building a high-quality audience.
Inbound Growth
Use content strategically to drive inbound interest, qualified leads, and business opportunities.
2. Community Building & Ecosystem Development Across Two Brands
Community Strategy
Lead community development across GC Consulting and The Clienteling Academy – building distinct but complementary communities that reflect each brand's positioning and audience.
Create initiatives where professionals across industries can learn, share, and engage around clienteling excellence.
Ambassador & Advocate Programmes
Design and manage ambassador and advocate programmes: outreach, onboarding, content collaboration, and ongoing relationship management
Active Engagement
Actively engage with followers, respond to comments and DMs, and foster meaningful two-way conversations.
Maintain the tone and quality of community interactions in line with both brands' standards and values
Insight Loop
Spot community insights — recurring questions, themes, and pain points — and feed them back into content strategy and business development
3. Social Media Follower Growth & Audience Development
Platform Growth Strategy
Build and own a platform-specific growth strategy for LinkedIn, Instagram, and YouTube — with clear targets, tactics, and timelines.
Identify and act on growth levers: SEO-optimised content, hashtag strategy, collaborations, community engagement, and platform algorithm best practices
Develop lead magnet concepts (guides, checklists, mini-trainings) that attract the right audience and convert followers into contacts.
Newsletter Growth
Grow the newsletter subscriber base as the primary owned audience channel, using social content to drive sign-ups
Performance Tracking
Track follower growth, reach, and engagement weekly and report on progress against targets
4. Platform Management
Manage day-to-day publishing, scheduling, and community engagement across LinkedIn, Instagram, and YouTube
Monitor performance and share regular insights on what is working and what to adjust
Stay ahead of platform trends without chasing them — you know the difference between a moment and a movement
5. Design & Visual Direction
Design or art-direct visuals for posts, newsletters, and YouTube thumbnails — with an elevated, on-brand aesthetic
Maintain a consistent visual identity across all touchpoints that reflects the world-class positioning of both brands
Why This Role
Shape the public voice and growth of two high-potential, global and values-driven businesses at an exciting moment of scale.
Play a key role in democratising luxury clienteling knowledge at scale.
Pioneer a cross-industry global community around relationship-driven businesses.
Work directly with a founder who is a genuine expert in her field — compelling source material every week.
Creative ownership – you will not be executing someone else's brief, you will be building the strategy.
A culture that values taste, precision, and real thought leadership over vanity metrics.
Flexible working, competitive package, and genuine long-term growth opportunity.
We are not looking for someone who posts on behalf of brands. We are looking for someone who understands what it means to build one and who can do it from the inside, with care, conviction, and craft.
Title: Social Media and Community Manager/Lead
Company: The Clienteling Academy
Location: Hong Kong SAR
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