Overview
Social Content Executive Jobs in Hanoi Capital Region at PixOn Game Studio
Location: FPT Tower, Cau Giay, Ha Noi, Viet Nam
Quantities: 02
We are looking for a highly creative, trend-sensitive, and execution-driven Social Content Executive to help our games win attention on social platforms through strong content ideas, fast experimentation, and culturally relevant storytelling.
This role will focus on creating and scaling viral content angles for our mobile games across platforms such as TikTok, Facebook, Instagram, YouTube Shorts, and other emerging channels. The ideal candidate understands internet culture, knows how to turn gameplay and player moments into engaging content, and can work closely with Creative, Community, Product, and UA teams to turn attention into meaningful growth.
Job description
Viral Content Ideation & Execution
- Generate viral content ideas for PixOn’s mobile games based on gameplay moments, player behavior, trends, memes, reactions, and social hooks.
- Turn game features, funny moments, fails, wins, characters, events, or user-generated content into short-form content that is highly shareable and attention-grabbing.
- Work with internal creative teams to produce, iterate, and publish content across TikTok, Facebook Reels, YouTube Shorts, and other relevant channels.
- Build repeatable content pillars, not just one-off viral posts.
Trend Spotting & Social Listening
- Monitor social trends, platform behaviors, meme formats, creator styles, and competitor activity to identify content opportunities quickly.
- Translate internet trends into game-relevant content ideas without losing the game’s identity or audience fit.
- Stay highly aware of what makes content hook viewers in the first 1-3 seconds and what drives shares, saves, comments, and rewatch behavior.
Testing & Optimization
- Launch multiple content experiments weekly to test different hooks, formats, captions, thumbnails, structures, and creative angles.
- Analyze content performance and identify what drives reach, watch-through, engagement, and follow-up interest.
- Continuously optimize content based on performance data rather than relying only on intuition.
- Help build an internal learning loop on what kinds of viral content work best for each game title.
Cross-functional Collaboration
- Work closely with Community, Creative, Product, and UA teams to align viral content with game updates, live events, audience interests, and growth priorities.
- Collaborate with Community teams to turn strong content moments into deeper engagement and player interaction.
- Support creator/KOL/KOC collaborations where relevant to increase content reach and social energy.
- Coordinate with UA/Performance teams when organic content insights can inspire ad creatives and vice versa.
Organic Growth & Brand Energy
- Help grow PixOn’s game presence across social channels through consistent, relevant, and engaging content.
- Contribute ideas that make the studio’s games more visible, more culturally relevant, and more likely to be talked about online.
- Help create a stronger social identity and tone of voice for each game.
Requirements
Must-have
- 1-3 years of experience in viral content, social media, content marketing, short-form video, or digital marketing.
- Strong understanding of TikTok, Facebook, Instagram Reels, YouTube Shorts, and social content behavior.
- Strong content instinct: understands hooks, pacing, social psychology, and what makes people stop scrolling.
- Able to generate many content ideas quickly and improve them through testing.
- Comfortable working in a fast-moving environment with frequent feedback and iteration.
- Strong communication and collaboration skills.
- Genuine interest in internet culture, memes, online communities, and content trends.
Strong advantages
- Experience in gaming, entertainment, creator economy, or youth-oriented consumer products.
- Experience creating or managing viral content for brands, creators, fanpages, or communities.
- Familiarity with casual, hybrid casual, puzzle, or mobile game audiences.
- Basic understanding of content metrics such as hook rate, watch time, completion rate, share rate, and engagement rate.
- Comfortable appearing in brainstorming, content planning, or creator coordination workflows.
- English proficiency is a plus.
What Success Looks Like
- Stronger organic reach and social attention for PixOn’s games.
- More game-related content that feels relevant, shareable, and native to each platform.
- Repeatable viral content frameworks instead of occasional lucky hits.
- Better collaboration between Viral Marketing, Community, Creative, and Growth teams.
- Strong contribution to player interest, community energy, and brand visibility.
Preferred Candidate Profile
- We are looking for someone who is:
- Fast with ideas
- Sharp with trends
- Strong in execution
- Curious about why content works
- Comfortable testing and learning repeatedly
- Excited to turn game moments into content people genuinely want to watch and share
Why join PixOn?
At PixOn, we believe exceptional games are built by exceptional people in an environment where every individual is empowered, developed with intention, and recognized fairly.
Compensation & Recognition
- Rewards based on individual performance and the company’s business results.
- A highly competitive total compensation package of up to 14 – 25 months of salary per year, depending on capability and level of contribution.
- Salary review twice a year, based on performance and real impact.
- Clear and diverse reward mechanisms, including fixed 13th-month salary, holiday bonuses, and spot awards for outstanding contributions.
Long-term Support
- A zero-interest home loan policy of up to VND 50 billion for outstanding talents, together with housewarming gifts and cashback support.
- Lunch allowance of VND 1,500,000 per month and free parking.
- PixOn Team Fund supporting team bonding and internal development activities.
Investment in Your Growth
- Clear and transparent career development path in both technical and managerial tracks.
- Opportunity to work with experienced experts in the game industry and take on challenging problems.
- Opportunity to contribute ideas to product development and system improvements.
- Annual training budget for learning, courses, workshops, and professional development aligned with your career path.
- Opportunities to represent PixOn at leading global game events (GDC, ChinaJoy, G-Star, etc.) for learning and networking, fully sponsored by the company.
Benefits
- Annual comprehensive health check-ups.
- Full benefits package in accordance with company policies and regulations: annual leave, public holidays, company trips, team building, etc.
- Well-equipped pantry with coffee, snacks, instant food, beverages… always available to keep you energized.
- Company trips and team building twice a year (domestic or international, depending on annual plans).
Working Environment
- An open, dynamic, and collaborative working environment that values teamwork and respects expertise.
- A culture that encourages experimentation, improvement, and proactive positive change.
- Every individual has the opportunity to be heard, to contribute, and to be recognized.
- Modern and well-equipped office at FPT building (2000m²+), offering a professional and inspiring workspace.
- Working hours: 7.5 hours/day, Monday to Friday (with a 1.5-hour lunch break).
- Weekends off, promoting a healthy work-life balance.
CV + portfolio/link sent to email: [email protected]
Title: Name – Apply for the position of Social Content Executive
Title: Social Content Executive
Company: PixOn Game Studio
Location: Hanoi Capital Region
Category:
