Overview
SIMI Brand Manager Jobs in Charleston, South Carolina Metropolitan Area at Total Beverage Solution
Brand and Role Description
The SIMI Brand Manager is responsible for leading brand strategy, programming execution, and profitability. In short, the role is responsible for growing SIMI.
SIMI is one of California’s most enduring wine brands, founded in 1876 by the two Simi brothers after the California gold rush. After they both died suddenly from influenza in 1904, 18 year old Isabelle Simi led the winery through Prohibition by selling sacramental wine and stockpiling 500,000 cases that she released the moment it ended, earning immediate national acclaim. Her independence became legendary. Quality and resilience have defined SIMI for nearly 150 years. We are honored and incredibly grateful to continue the extraordinary legacy of one of California’s most respected and recognizable brands.
Brand Strategy & Marketing:
- Leads marketing strategy and program origination
- Leads development and launch of new packages and styles
- Creates trade and consumer marketing initiatives on an ongoing basis
- Develops and manage brand budgets; valuates brand ROI of sales and marketing investments
- Manages 3rd party agencies as needed (creative, PR, digital, etc.)
- Partners with non-TBS brands for collaborative opportunities to drive consumer awareness
Sales & Programming Execution:
- Sets top sales priorities alongside SVP of Sales
- Educates and trains sales team on key brand initiatives
- Monitors and supports field sales efforts against these initiatives
- Identifies data-driven areas for sales to improve performance against the brands (pricing, assortment, account targeting, geographical, etc.)
- Participates in efforts and penetrate and grow key accounts
Competencies
- Working knowledge of developing and executing marketing plans and programs across multiple platforms
- Ability to analytically / statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends
- Ability to create program goals, messaging, communication, and overall event plans
- Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder
- Ability to present to key stakeholders in a relevant and compelling manner
- Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support
- Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner
- Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
- Works closely with business partners on all the above, including annual business planning
- Ability to assess situations, provide counsel, and identify solutions that resolve challenges/issues, while considering the best interests of all parties
Characteristics
- Elite Communicator: Positive presence, self-aware, high emotional intelligence, succinct and clear when appropriate, comfortable with giving and receiving feedback.
- Self-starter: Takes the initiative
- Results oriented: Doesn’t make excuses.
- Committed to learning and development: Seeks to learn, grow and develop continuously
- Integrity: Makes every effort to deliver on commitments, is truthful and honest, and treats others with respect
- Team player: Helps sell TBS products outside of designated responsibility and is concerned with more than just dedicated area
About Total Beverage Solution
Total Beverage Solution (TBS) sells and markets iconic wine, spirits, and beer brands from around the world.
Notable brands in the TBS portfolio include:
- SIMI: Historic Sonoma based wine brand founded in 1876
- Lapis Luna: High growth California wine brand owned by War Room Cellars
- Kono: The original Maori-owned wine brand from Marlborough NZ
- Weihenstephan: The oldest brewery in the world based in Bavaria
- Bitburger: High grow multi-generational German brand
We are passionate about two things: (1) Building iconic, differentiated brands, and (2) fostering a rewarding, fun, high-achievement culture for our team and our business partners.
TBS is private company whose combined sales equate to the size of top 25 U.S. wine company.
We have been named a South Carolina Best Place to Work for seven consecutive years.
If you are looking to build your career while building brands – and work with a team of humble, hungry, smart, and fun colleagues – then TBS could be a great place for you!
Work Environment & Travel
This job operates in the TBS office in Charleston or remotely with 15-30% travel.
Position Type/Expected Hours of Work
This is a full-time salaried position.
Benefits
TBS offers a competitive salary and comprehensive benefits including but not limited to:
- Health, Dental, Vision Insurance
- 401K Employer Matching
- Paid Parental Leave
- Tuition Reimbursement Program + Other Professional Development Opportunities
- 10 Company Holidays + Paid Time Off Including: vacation, sick, personal, volunteer, & birthday
- Monthly Wellness Reimbursement or ClassPass subscription
- 5 year longevity benefit of sabbatical or trip to supplier destination
Other
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
Title: SIMI Brand Manager
Company: Total Beverage Solution
Location: Charleston, South Carolina Metropolitan Area
Category:
