Overview
Senior Social Media Manager Jobs in United States at Route Marketing
Location: Remote (Los Angeles, New York, Miami preferred)
Experience: 4+ years
Start Date: As soon as possible
Rate: Competitive, based on experience
Type: Part-time Freelance (with potential to grow)
ABOUT ROUTE MARKETING
We are a female-founded agency taking an authentic approach to Influencer Relations, Social Media Management, and Strategy. Our dynamic team of remote creatives is spread across Los Angeles, New York, Dubai, Milan, and London, and is passionate about supporting start-ups and female-led businesses in the luxury lifestyle, fashion, beauty, and wellness space.
If you're a strong executor, a proactive communicator, and someone who takes pride in producing exceptional work — you'll thrive here.
THE ROLE
Do you spend time not just scrolling through Instagram, but actually paying attention to how a brand lives, breathes, and communicates on social media? Are you inspired to create beauty in the digital world and have a direct impact on clients' brands and businesses? Do you curate your own feed with precision, obsessively track the latest platform features and creative formats, and genuinely love the craft of building a brand online? Then we want you.
This is a senior-level role — you will not just be scheduling content, you will be shaping how these brands show up online. You think editorially, understand the nuance between platforms, and can translate a brand's DNA into content that resonates. You are as comfortable in Canva as you are in a strategy doc, and your creative instincts are matched by your attention to detail and ability to deliver.
WHAT YOU'LL DO
- Act as the day-to-day point of contact for assigned clients, owning communication, timelines, and delivery end-to-end
- Own social media strategy and content planning across Instagram, TikTok, and Pinterest for multiple clients
- Develop monthly content calendars aligned to brand strategy, campaign moments, and platform trends
- Write captions with a strong editorial voice — witty, polished, and always on-brand
- Brief and direct creative teams (photographers, videographers, UGC creators) to ensure content meets the standard
- Create and adapt assets in Canva for stories, reels covers, carousels, and campaign graphics
- Manage content scheduling, posting, and real-time engagement across platforms
- Analyse performance data monthly and deliver clear, actionable insights to clients and internal leads
- Identify growth opportunities and proactively bring new ideas to the table
- Collaborate with the influencer relations team on amplification and co-created content
- Attend (virtually) client calls and contribute to quarterly strategy reviews
WHAT WE'RE LOOKING FOR
- 4+ years of social media management experience, with a portfolio demonstrating luxury or premium brand work
- Platform fluency across Instagram, TikTok, and Pinterest — you understand the algorithm, the culture, and the creative requirements of each
- Strong copywriting skills with a sharp instinct for voice and tone across different brand identities
- Confident in Canva with a genuine eye for design — you can produce polished, on-brand visuals independently
- Experience briefing and directing creative teams and reviewing content against brand guidelines
- Comfortable with analytics tools (Meta Business Suite, TikTok Analytics, Later, or similar)
- Detail-oriented and deadline-driven — you don't miss a post or a comment that needs a response
- Ability to manage multiple accounts simultaneously without letting standards slip
- Agency background strongly preferred; in-house luxury brand experience also considered
- Experienced working in a remote, async team environment
- Proactive, solution-oriented, and highly organized
WHO YOU ARE
- A self-starter with high personal standards and a genuine passion for creativity
- Visually driven — you have strong aesthetic sensibility and care deeply about how things look
- Comfortable being client-facing and owning tasks end-to-end without hand-holding
- Detail-obsessed — you catch the things others miss
- Creative but strategic, aesthetic but data-aware
- Someone who communicates clearly, warmly, and directly
- Excited to grow with a boutique agency where your work truly matters
WHY ROUTE
- Work with inspiring brands across luxury, lifestyle, beauty, and fashion
- Small team where your ideas are heard and your contributions are visible
- Flexible, remote-first culture built for professionals who deliver without needing to be managed
- Founder-led agency with a high bar for quality and integrity
- Long-term partnership opportunities for the right person
HOW TO APPLY
Please send your CV, portfolio or social examples, and a short note about your experience to:
Please specify Senior Social Media Manager in the subject line. Applications without a portfolio or relevant work samples will not be considered.
Title: Senior Social Media Manager
Company: Route Marketing
Location: United States
Category:
