Overview
Senior Social Content Creator Jobs in Ho Chi Minh City, Vietnam at KiN Group
🏨 Senior Social Content Creator – KiN Group
📍 Location: KiN Group Vietnam
📅 Full-time | On-site
Role Overview
We are hiring a Senior Social Content Creator who owns the full social content lifecycle — from planning and ideation to shooting, posting, and performance analysis. This is a hands-on, execution-heavy role suited for someone experienced, creative, and highly organised, with the ability to manage multiple social media accounts while maintaining consistency, quality, and brand voice.
You will be responsible not just for creating content, but for shaping content pillars, planning social calendars strategically, and using data and tools to continuously optimise performance.
🔑 Key Responsibilities
Content Strategy & Planning
- Develop content pillars aligned with brand objectives and audience insights
- Plan monthly and campaign-based content calendars across multiple social media accounts
- Ensure consistency in posting frequency, messaging, tone, and visual identity
- Translate brand positioning into engaging, platform-relevant content ideas
Content Creation (Plan, Shoot, Post)
- Plan, shoot, and publish social media content across platforms (e.g. Instagram, TikTok, LinkedIn)
- Create short-form videos, reels, stories, static posts, and captions
- Organise and manage content shoots, including:
- Shoot locations / venues
- Props and equipment
- Talent, hosts, or featured individuals
- Direct shoots where required and ensure content is captured efficiently and on-brief
Multi-Account & Execution Management
- Manage and execute content for multiple social media accounts simultaneously
- Maintain organised content libraries, schedules, and posting workflows
- Ensure content deadlines are met
Performance Analysis & Optimisation
- Track, analyse, and report on content performance using social analytics tools
- Interpret data on engagement, reach, growth, and conversions
- Optimise content strategy based on insights, trends, and platform algorithm changes
- Use scheduling, analytics, and reporting tools confidently to support decision-making
Collaboration & Ownership
- Work closely with marketing, brand, and PR teams
- Proactively suggest new content ideas, formats, and experiments
- Take full ownership of social content outcomes and continuous improvement
Requirements
- Minimum 5 years of experience in social content creation or social media management
- Proven experience managing multiple social media accounts concurrently
- Strong portfolio demonstrating end-to-end content creation (planning, shooting, posting)
- Deep understanding of content pillars, social storytelling, and platform best practices
- Confident in organising shoots, directing talent, and managing logistics
- Strong analytical mindset with hands-on experience using social media and analytics tools
- Highly organised, disciplined, and able to execute independently
- Creative, proactive, and comfortable working in a fast-paced environment
Title: Senior Social Content Creator
Company: KiN Group
Location: Ho Chi Minh City, Vietnam
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