Overview
Senior Reg Marketing Executive, APAC Jobs in Hong Kong, Hong Kong SAR at TUMI
About Us
Who we are:
Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with approximately 2,000 points of sale.
Job Description
- Content Strategy: Manage and populate the APAC regional content calendar to deliver consistent, high-quality communication across all markets and channels.
- Asset Gap Analysis: Identify gaps in global asset libraries and oversee the creation of regional assets, including brand campaigns, local photography, and comprehensive toolkits.
- Market Support: Guide local markets on impactful asset development, resizing, and adaptation — covering festival-specific design, photography, and video production.
- Asset Creation: Develop creative briefs and collaborate with agencies, production houses, photographers, and stylists to direct regional/local campaign shoots. Partner with the Global Creative Team for approval of locally produced assets.
- Product Synergy: Work with the Product Team to define unique selling points (USPs) and translate them into clear creative briefs for photography and video content.
- Toolkit Management: Design asset toolkits and brand guidelines to ensure consistent execution across diverse regional markets.
- Agency Partnership: Collaborate with creative agencies and production houses to deliver world-class assets, including stills, video, and animation.
- Asset Adaptation: Lead the technical adaptation of master assets, resizing and reformatting graphics and video to meet market-specific and platform-specific requirements (Social, OOH, Digital Display).
- Performance Analytics: Evaluate creative content performance across channels, leveraging insights into social and digital trends to drive continuous improvement.
- System Ownership: Serve as project lead for Workfront and Scene7, ensuring efficient task allocation and workflow management.
- Asset Management: Maintain the centralized library of marketing art files, video assets, PR materials, and web imagery. Monitor asset expiration dates and coordinate timely removal with local markets.
- Logistics: Oversee seasonal press sample coordination and manage international courier/shipment documentation for regional markets.
- Bachelor’s degree in Communications, Marketing, Fine Arts, or related field
- 3–5 years of experience in content management, creative production, or digital marketing
- Proven collaboration with reputable 4A creative agencies
- Strong background in shooting management for luxury/lifestyle brands and influencer partnerships
- Advanced proficiency in Adobe Photoshop and Illustrator
- Hands-on experience with video editing software (Premiere Pro, After Effects, CapCut) for asset versioning and resizing
- Familiarity with AI tools to optimize creative workflows
- Self-motivated, results-driven, with strong project management skills
- Clear and effective communication abilities
- Fluency in English, Mandarin, and Cantonese is essential
About The Team
Why you'll love working here:
At TUMI, you’ll find a dynamic working environment, joining a community where each team member is empowered with an entrepreneurial spirit. Associates are respected as a vital part of the organization and recognized for their contributions. We believe in a workplace that gives every individual the opportunity to make an impact, and our ongoing commitment is to provide all the tools you need to succeed— guidance towards individual career growth, professional training and development initiatives, and a motivating, exciting environment— along with competitive salaries and comprehensive benefits programs.
What We Value
- INNOVATIVE BY NATURE. SUSTAINABLE BY CHOICE. TUMI protects the things that matter most, the things you own and the planet you travel to see. Our planet is an astonishing place and we believe it’s our responsibility to preserve it for travelers of the future. By putting excellence and quality first, we ensure that every TUMI product has lifelong purpose, supported by our rigorous testing standards, exploration of recycled materials, and global repair network.
- PARTNERS WE BELIEVE IN. Staying true to our values by helping take care of the most vulnerable among us aligns with our mission and is a core element of what we do. We focus on three main areas: promoting wellbeing; empowering vulnerable communities; and protecting the earth’s beautiful places. Each year we extend our philanthropic efforts to partners that help better the world. From supporting St. Jude Children’s Research Hospital fight to cure childhood cancer to Waves for Water who provides clean water to communities in need, we proudly stand by the profound changes they enact.
- CULTURE & INCLUSION. As an organization, we are committed to a diverse and vibrant culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers each of us to bring our authentic selves and unique differences to work every day.
The actual rate of pay offered depends on various factors, including qualifications for the position and relevant experience; as well as other legitimate, non-discriminatory business factors specific to the position or location.
Tumi is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.
Title: Senior Reg Marketing Executive, APAC
Company: TUMI
Location: Hong Kong, Hong Kong SAR
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