Overview
Senior Promotions Producer Jobs in Mumbai, Maharashtra, India at Sony Pictures Networks India
About the Company
Sony Pictures Networks India (SPNI) is the consumer-facing identity of Culver Max Entertainment Private Limited which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 28 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels – Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel – Sony Marathi; Bangla General Entertainment Channel – Sony AATH; Hindi Movie Channels – Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans – Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel – Sony YAY!; English Movie Channel – Sony PIX; Factual Entertainment Channel – Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform – Sony LIV and the independent production venture for original content and IPs for TV and digital media – Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries. Recognised as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program. SPNI is in its 30th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India. For more information, log onto www.sonypicturesnetworks.com.
About the Role
The position is responsible for shaping the channel’s On Air Promotion and communication strategy in order to drive channel viewership and reach. We expect this role to be a strategic and creative anchor for SAB TV’s rapidly evolving content strategy. As we accelerate our pipeline to launch a new IP almost every alternate month, the candidate will act as the principal creative and execution lead, independently driving high-impact launch campaigns while simultaneously sustaining momentum for our existing properties. We look forward to this role bringing end-to-end expertise in campaign conceptualisation, scripting, directing, and execution to deliver innovative, standout creative work in a highly competitive market. Furthermore, this position will serve as a vital operational bridge, streamlining workflows, managing production bandwidth across concurrent launches, and fostering seamless, cross-functional collaboration between Programming, Marketing, Graphics, and Production teams to drive channel viewership and network performance.
Responsibilities
- Campaign Planning & Strategy
- Support development of launch campaigns and promo strategies aligned with channel and content objectives
- Plan campaign rollouts for new launches and existing IPs across platforms
- Allocate projects and responsibilities based on team strengths and campaign requirements
- Track budgets, timelines, and resource utilisation to ensure efficient execution
- Creative Development & Direction
- Translate programming and marketing briefs into compelling promo campaigns
- Lead conceptualisation, scripting, storytelling, and direction of promos and launch films
- Drive innovative creative approaches for high-impact audience engagement
- Ensure quality and consistency across all campaign assets
- Brand Communication & Collaboration
- Ensure all communication and promotional content aligns with brand positioning and tone
- Collaborate closely with Marketing, Programming, Graphics, and Digital teams
- Provide creative guidance and review communication materials for consistency and effectiveness
- Maintain strong stakeholder alignment throughout campaign execution
- Production & Campaign Operations
- Oversee end-to-end promo production, including shoots, edits, graphics, and final delivery
- Direct critical or high-priority launch campaigns and flagship properties
- Ensure seamless coordination between internal and external production teams
- Monitor on-air branding, integrations, and promotional performance metrics
Qualifications
Education details
Required Skills
- Creative thinking and storytelling sensibility
Title: Senior Promotions Producer
Company: Sony Pictures Networks India
Location: Mumbai, Maharashtra, India
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