Overview
Senior Marketing Manager – Fashion Jobs in Hong Kong, Hong Kong SAR at Rolling People
About Our Client
Our client is an esteemed, international luxury fashion house with a global footprint. To support their continued growth and brand elevation across the Asia-Pacific region, they are seeking a visionary and dynamic Senior Marketing Manager. Based regionally, this role will be pivotal in driving strategic APAC marketing initiatives, harmonizing global brand narratives with localized execution.
Key Responsibilities
- Strategic Campaign Management: Partner closely with the Commercial Director and Global HQ to architect, execute, and analyze comprehensive 360-degree marketing campaigns from conception through to post-mortem analysis.
- Omnichannel Narrative: Define and implement cohesive campaign architectures across creative, media, and client-facing touchpoints, ensuring seamless alignment between brand storytelling and regional business objectives.
- PR & Media Relations: Oversee regional PR efforts and serve as the primary liaison for local PR agencies and media partners. Ensure timely execution of press initiatives and alignment with global messaging.
- HQ & Regional Liaison: Act as the strategic bridge between Global Headquarters and local markets/distributors. Provide clear guidance to ensure global messaging is effectively adapted while maintaining strict brand coherence.
- Digital & Social Strategy: Define and steer the regional social media strategy, optimizing platform relevance, maintaining content consistency, and driving audience engagement across diverse APAC markets.
- Event Leadership: Mentor and guide local event leads to ensure innovation, flawless execution, and a premium guest experience that reflects the brand’s luxury standards.
- Performance Tracking: Deliver comprehensive global campaign recaps by tracking key performance indicators (KPIs), analyzing ROI, and translating insights into actionable future opportunities.
Qualifications & Experience
- Bachelor’s degree in marketing, Communications, Business Administration, or a related discipline.
- A minimum of 10 years of progressive brand marketing and communications experience within the luxury retail or premium fashion sectors.
- Proven track record of managing regional (APAC) portfolios, with a deep understanding of local market nuances and distributor management.
- Results-driven, resourceful, and highly organized with the ability to navigate ambiguity and multi-task in a fast-paced, high-stakes environment.
- Exceptional command of written and spoken English. Strong presentation skills with the ability to influence stakeholders at both local and global HQ levels
If you are interested, please click apply for a confidential discussion.
Title: Senior Marketing Manager – Fashion
Company: Rolling People
Location: Hong Kong, Hong Kong SAR
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