Overview
Senior Marketing Manager Jobs in Gilbert, AZ at Pickleball Kingdom
Job Title: Senior Marketing Manager
Location: Gilbert, AZ – In-person | Mon–Fri | 8:00 AM – 5:00 PM
About: Pickleball Kingdom Franchising Pickleball Kingdom is the largest indoor pickleball entity in the world, with over 350 franchises awarded and international expansion underway. At Pickleball Kingdom, we are building vibrant and welcoming communities where everyone from beginners to seasoned pros can thrive. Life is better at the Kingdom!
Why Join Us? Pickleball Kingdom is one of the fastest-growing indoor pickleball franchise platforms in the world, and now is a uniquely exciting time to be part of the team. In 2025 alone, 21 new locations opened, bringing the brand to life in communities across the country, and nearly 400 franchise locations have been awarded to date. With international expansion accelerating in 2026, Pickleball Kingdom is rapidly evolving from a national leader into a global brand, creating tremendous momentum, visibility, and opportunity for everyone involved.
Beyond the growth of the business, Pickleball Kingdom invests in its people through its Employee Equity Grant Program, making team members eligible for equity after one year of employment. This means you’re not just helping build a high-growth brand, you have the opportunity to share in its long-term success as it scales across new markets and continents. If you’re looking to contribute to something meaningful, dynamic, and fast-moving while growing your own career alongside it, Pickleball Kingdom offers a rare combination of impact, innovation, and ownership.
Position Overview: Pickleball Kingdom is seeking an experienced and versatile Sr. Marketing Manager with both marketing and creative experience to support the execution of regional and local marketing initiatives across franchise locations. As a key member of the marketing team, you will
assist in efforts to drive awareness, traffic, and membership growth through coordinated, multi-channel marketing strategies that can scale across a growing domestic and international franchise system.
This is a highly collaborative, hands-on role that blends strategy and execution across CRM and email automation, digital advertising, creative development, campaign planning, digital asset management, and franchisee training and support. You will serve as both a strategic partner and an operational resource, ensuring national brand consistency while empowering franchisees with tools, templates, and guidance to execute effectively at the local level.
KEY RESPONSIBILITIES
Brand Management
- Ensure brand consistency across all channels, including franchisee communications, corporate marketing, and customer-facing materials.
- Act as a steward of the Pickleball Kingdom brand, protecting and evolving its visual and messaging standards.
Local & Regional Marketing Strategy
- Assist in campaign ideation and execution to support brand initiatives for international, national, regional, and local promotions.
- Develop and maintain promotional calendars and provide ready-to-execute campaigns that can be localized by clubs.
- Monitor trends and performance across locations to inform future campaign development.
Graphic Design & Content Creation
- Partner with in-house Sr. Graphic Designer & Sr. Content Marketing Manager to help shape and execute creative strategy that maintains and elevates the Pickleball Kingdom brand identity.
- Collaborate on the development of high-quality graphic designs across channels, including social media graphics, TV signage, training materials, email templates, digital marketing assets, in-club branding, apparel, and more.
- Support the ongoing buildout, organization, and management of our Digital Asset Manager (MediaValet), including a centralized library of customizable creative assets that franchisees can leverage for local marketing efforts.
Learning Management Software (Wisetail) Management
- Collaborate with internal departments to build out digital training modules within out Learning Management System (LMS)
- Ensure the training program aligns with brand standards and supports franchisees in effectively utilizing provided assets and tools.
Digital Advertising Support
- Assist with the development and execution of Meta and Google Ads campaigns via Eulerity, our digital marketing platform. This includes writing ad copy and creating the ad artwork itself through programs such as Adobe Illustrator and Photoshop.
- Analyze campaign performance and provide recommendations for optimization.
CRM & Email Marketing
- Build and manage email automations, customer journeys, and segmented campaigns within ActiveCampaign.
- Design and structure email campaigns with a template-first approach that can be pushed across all locations and scaled consistently as the brand grows domestically and internationally.
- Assist in the creation of email content and promotions that align with national and local initiatives.
- Serve as a key touchpoint between ACHQ and Pickleball Kingdom, managing vendor communication, timelines, and deliverables related to CRM and email execution.
Digital and Web Support
- Assist with basic front-end website updates to ensure accurate and engaging content.
- Collaborate with in-house designers to apply UX/UI best practices to enhance the digital experience and work effectively with 3rd party web development teams.
- Ability to create, build, and scale layouts and designs is critical.
Marketing & Franchisee Onboarding Support
- Assist with the creation and distribution of press releases, media materials, and external communications in partnership with internal teams and vendors.
- Support Franchise Support Department during onboarding by helping establish social media pages, sharing platform access, creating marketing logins, and ensuring proper account setup.
Franchisee Support & Training
- Act as a marketing liaison and resource for franchisees, general managers, and club marketing staff.
- Train and present marketing platforms, strategies and best practices to franchisees and general managers, in a professional, confident, and level-headed manner, both virtually and in-person.
- Collect feedback and refine marketing tools and processes accordingly.
Project Management and Team Collaboration
- Partner with the Head of Marketing and other team members to execute comprehensive marketing campaigns.
- Balance multiple projects and deadlines while maintaining a high level of quality and attention to detail.
- Stay informed about industry trends and creative best practices to continuously improve.
Qualifications
- 4+ years of experience in a marketing, creative, and/or brand management role.
- Multi-location, franchise, or fitness/sports environment experience is a plus.
- Experience with CRM/email platforms – creating emails, automations, workflows, and customer segments.
- High-level experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools, such as Figma.
- Working knowledge of Meta Ads Manager & Google Ads preferred.
- Ability to present to groups and train others effectively.
- Experience supporting cross-functional teams or franchisees a plus.
- Basic knowledge of SEO, website management, and UX/UI principles.
- Exceptional organizational skills and a proactive, solutions-oriented approach.
Benefits:
- Health Insurance
- Vision Insurance
- Dental Insurance
- Paid Time Off
- Paid Holidays
Salary: Competitive Pay (Based on Experience)
- Eligible for Employee Equity Grant Program
Title: Senior Marketing Manager
Company: Pickleball Kingdom
Location: Gilbert, AZ
Category:
