Senior Marketing Manager

Overview

Senior Marketing Manager Jobs in Dubai, United Arab Emirates at Knight Frank MENA

Overview

We are seeking a highly organised and detail-oriented Senior Marketing Manager to work closely across multiple service lines. In this dynamic role, you will be responsible for managing and executing a wide variety of marketing projects across the business. You’ll ensure that all marketing assets, campaigns, and deliverables are up-to-date, meet quality standards, and are delivered on time to relevant stakeholders.

Working under the direction of the Acting Head of Marketing, the Senior Marketing Manager will help translate the regional marketing strategy into effective, insight-led campaigns and measurable marketing activity across the MENA business.

The role requires a commercially minded marketer with strong digital, data and campaign strategy capability, able to develop channel-specific plans across digital, social, paid media, email, OOH, radio, partnerships, events and content activity.

This person will also support a more experience-driven approach to marketing, helping connect brand, customer experience, community sentiment, lead generation, stakeholder needs and commercial outcomes. This is an excellent opportunity for a commercially minded senior marketer to play a key role in improving the quality, consistency and performance of marketing activity across a diverse regional business.

Responsibilities

Project Management:

• Oversee the execution of marketing projects from concept to completion across various service lines.
• Create and manage project timelines, ensuring deadlines are met for all marketing assets, including websites, email campaigns, social media, brochures, flyers etc
• Develop project plans, track milestones, and ensure projects stay on schedule and within scope and budget.
• Collaborate with the wider Marcomms team, including design, PR, digital and events, to ensure alignment and delivery of all assets.
• Translate the strategic direction into clear campaign plans, briefs, timelines, channel plans and deliverables for internal teams, agencies and service line stakeholders.
• Maintain a clear marketing calendar across service lines, countries and priority campaigns, ensuring activity is coordinated, visible and aligned to business needs.

Marketing Strategy:

• Work closely with service lines to align marketing activity with business development priorities, sales objectives and agreed commercial goals.
• Support the planning and delivery of marketing activity across multiple service lines, in line with the wider MENA marketing strategy.
• Develop specialist channel and campaign strategies that sit under the wider marketing strategy, particularly across digital, social, paid media, email marketing, OOH, radio, partnerships and lead-generation activity.
• Work with service lines to understand commercial priorities, target audiences, pipeline needs and customer journeys, then shape marketing activity that supports business development and revenue opportunities.
• Use audience insight, local market behaviour and community sentiment to shape more relevant campaigns, particularly around how people live, work, invest, move and make property decisions in the region.
• Support the development of integrated campaign plans that connect brand, content, PR, digital, events, partnerships and sales enablement, rather than treating channels as separate tasks.

Data, Insights and Performance:

• Create and maintain practical reporting frameworks that show what marketing activity is delivering, using web analytics, CRM/email data, social insights, paid media metrics, PR outputs and campaign performance data.
• Turn performance data into clear recommendations for the Acting Head of Marketing and stakeholders, including what to continue, stop, improve or test next.
• Support the development of lead-generation and conversion-focused campaigns, including audience segmentation, funnel thinking, CRM/sales insight, landing page performance, call-to-action testing and optimisation.
• Help establish meaningful marketing KPIs and proxy measures where direct attribution is difficult, ensuring the team can better evidence value and commercial impact.

Marketing Operations:

• Suggest practical improvements to optimise the team’s time and ensure projects are delivered efficiently and effectively for the business.
• Work with the wider Marcomms team to continually monitor output, identify potential synergies or initiatives
• Champion innovative problem solving and agile project management methodologies to overcome challenges
• Explore practical uses of AI, automation and marketing technology to improve planning, content workflows, reporting processes, team efficiency and campaign delivery.
• Identify opportunities to improve marketing systems, templates, dashboards and ways of working so the team can operate with more consistency, speed and clarity.

PR Agency and Communications Coordination:

• Manage the day-to-day relationship with the PR agency, with support from a junior team member, ensuring priorities, briefs, deadlines, approvals and outputs are clear and aligned to the wider marketing strategy.
• Work with the Acting Head of Marketing to ensure PR activity supports business priorities, brand positioning, research amplification, reputation management and key stakeholder needs.
• Coordinate press office requirements, media opportunities, briefing notes, approvals, agency updates and reporting, ensuring messaging remains consistent and commercially relevant.
• Track PR outputs, coverage quality, sentiment, share of voice and business relevance, using insights to improve future activity and agency performance.

Brand Experience and Customer Journey:

• Support an experience-driven approach to marketing by considering how campaigns, content, digital journeys, events, service line touchpoints and customer communications shape the way clients, prospects and employees experience the Knight Frank brand.
• Work with relevant teams to identify where marketing can improve customer understanding, service line engagement, lead quality and stakeholder experience.

Team Coordination:

• Coordinate and manage the work of internal teams, freelancers, and external agencies to produce high-quality marketing deliverables.
• Act as a key point of contact for agreed service line stakeholders, ensuring smooth communication, clear priorities and quick resolution of delivery issues.
• Monitor team workloads and capacity, reallocating resources when necessary to meet deadlines.
• Support, guide and coordinate junior team members, helping them manage priorities, develop skills and contribute effectively across campaigns, PR coordination and day-to-day delivery.
• Manage agency and freelancer performance against briefs, timelines, budgets and agreed quality standards, escalating issues to the Acting Head of Marketing where needed.

Stakeholder Communication:

• Regularly update the Acting Head of Marcomms and other internal stakeholders on project progress, blockers, and performance insights.
• Provide clear, evidence-based updates and recommendations that help stakeholders understand campaign progress, channel performance, risks, opportunities and next steps.
• Help improve stakeholder confidence in marketing by bringing structure, commercial understanding, insight and proactive thinking to service line conversations.

Skills and Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field. A master’s degree or relevant certifications is a plus.
• Minimum of 5 years of experience in marketing, preferably within the real estate or professional services sector in the Middle East, and in a managerial role.
• Exceptional organisational skills with the ability to manage multiple projects and deadlines simultaneously, for a range of internal stakeholders
• Proficiency in project management tools like Asana, Trello, Monday.com, or similar platforms, or project management certifications.
• Excellent communication and leadership skills, with a proactive and problem-solving attitude.
• Strong project management skills, with the ability to work under pressure, manage tight deadlines and adapt quickly to changing priorities.
• Flexible, adaptable and collaborative team player with excellent interpersonal skills.
• Strong problem-solving skills, with the ability to bring practical, commercially aware solutions to complex or fast-moving situations.
• Detail-oriented and organised with a focus on delivering high-quality work for the business.
• Proactive self-starter with the confidence to take ownership, anticipate needs and drive work forward.
• Proficiency in Microsoft Office Suite. Knowledge of media monitoring software and analytics tools, social media platforms and other marketing tools/software.
• Strong digital marketing and campaign performance experience, including paid media, social, email marketing, web analytics, content distribution and lead-generation activity.
• Confident working with data and insights, with the ability to interpret marketing performance and turn findings into practical recommendations.
• Experience managing PR, digital, creative or media agencies, including briefing, workflow, approvals, reporting and performance management.
• Understanding of customer journeys, brand experience and the role marketing plays in supporting sales, reputation, service quality and stakeholder engagement.
• Curious and confident using AI, automation and marketing technology to improve efficiency, insight and campaign effectiveness.
• Strong regional understanding of the Middle East marketing landscape, including the importance of digital, social, radio, OOH, community sentiment, convenience-led living and locally relevant campaign planning.
• Language skills: fluency in written and spoken English is essential. Fluency in Arabic or other regional languages is advantageous.

Title: Senior Marketing Manager

Company: Knight Frank MENA

Location: Dubai, United Arab Emirates

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