Overview
Senior Marketing Executive Jobs in Dubai, United Arab Emirates at Cool & Cool – ABC International Ltd.
Cool & Cool is a leading international FMCG brand with a rock solid reputation synonymous with being trustworthy and reliable by delivering premium quality products at a real value. The brand was introduced in 2004 and owned by ABC International Limited, United Arab Emirates.
Cool & Cool deals in a wide range of high quality product categories such as Skin Care, Personal Care, Mother & Baby, Hygiene, Convenient Wipes, Detergents and Paper.
With a presence of over more than 25 countries across the globe, Cool & Cool is thriving towards the road of success by being committed to implement high quality standards with cutting edge formulations, innovation and impeccable customer service.
Category : Mother & Baby
The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Responsibilities
- To handle Mother & Baby Category
- Identify target audiences, objectives and desired outcomes of marketing campaign
- Research and develop marketing strategy, and evaluate success strategy
- Develop content of marketing campaigns
- Stay up-to-date on current marketing trends
- Manage and allocate budget correctly
- Analyzing sales reports and tracking brand sales both offline and online, conducting periodical competitor analysis
- Set targets and growth plans for future within the categories assigned.
- Responsible for monthly tracking of brand promo contribution.
- Responsible for in-store checks to implement execution of POS materials and initiatives
- Reporting in-store execution pictures to the entire team on a monthly basis
- Update monthly shipment, IMS and stock reports by category and by channel.
- Assist in tracking and analyzing country budgets monthly versus forecast
- Lead planning process to build sales promo calendars by brand and channel
- Collaborate with Marketing in designing planograms to improve spends efficiency and product availability
- Handle Social Media and all Digital Marketing campaigns
Qualifications
- Bachelor's degree in marketing or related field
- 2 – 3 years of relevant experience
- Strong analytical, communication, time-management and creativity skills
- Strong ability to focus on customer/market and take initiative Experience with social media
Title: Senior Marketing Executive
Company: Cool & Cool – ABC International Ltd.
Location: Dubai, United Arab Emirates
Category:
