Overview
Senior Marketing Executive Jobs in Bengaluru, Karnataka, India at Cafe Coffee Day
Role Overview
We are looking for a highly energetic, creative, and execution-focused marketing professional to drive café activations, regional campaigns, launches, and community engagement initiatives. The role requires someone who can blend on-ground execution with data-driven decision-making to enhance brand visibility, customer engagement, and café footfalls across regions.
The ideal candidate should be agile, collaborative, and capable of managing multiple stakeholders, vendors, and campaigns in a fast-paced retail/F&B environment.
Key Responsibilities
- Campaigns & Brand Activations
- Plan and execute regional and national marketing campaigns for cafés and store formats.
- Drive café launches, promotional activities, and on-ground activations to improve visibility and customer engagement.
- Conceptualize and execute community-led events targeting audiences such as Gen Z, bikers, corporate groups, dating communities, and youth cohorts.
- Create impactful activation ideas to make café launches larger, more engaging, and commercially successful.
- Coordinate local marketing initiatives including temporary branding boards, highway activations, and regional store branding requirements.
2.Vendor & Agency Management
- Coordinate with creative and brand teams for artwork, communication, and campaign assets.
- Manage vendor relationships to ensure timely delivery and high-quality execution under tight timelines.
- Handle budget approvals and execution for artworks, branding materials, event setups, and activation requirements.
- Liaise with media vendors and external partners for campaign execution and visibility initiatives.
3.Brand Collaborations & Partnerships
- Identify and execute strategic collaborations with brands, influencers, ambassadors, and community platforms.
- Drive partnerships for events and engagement initiatives with platforms, social communities, and lifestyle brands.
- Build strong relationships with media, influencers, and social media partners to enhance brand presence.
4.Data, ROI & Reporting
- Track ROI and effectiveness of campaigns, events, activations, and branding initiatives.
- Analyze campaign performance, customer engagement, and footfall impact using data and insights.
- Maintain dashboards and reports using Excel and marketing tools to support decision-making.
- Leverage marketing CRM platforms and advertising tools for campaign optimization and customer engagement tracking.
5.Cross-functional Coordination
- Work closely with operations, regional teams, café teams, and internal stakeholders to align on launch plans and activation requirements.
- Support launch kits, marketing collaterals, and execution readiness for new café openings and campaigns.
- Ensure seamless coordination between internal teams and external partners for successful execution.
Desired Candidate Profile
- 2–5 years of experience in Brand Marketing, Activations, Retail Marketing, or F&B Marketing.
- Strong exposure to on-ground activations, events, partnerships, and café/retail marketing.
- Excellent stakeholder management and vendor coordination skills.
- Strong understanding of social media, influencer collaborations, and digital engagement platforms.
- Data-driven mindset with strong analytical and Excel skills.
- Familiarity with advertising platforms, marketing CRM tools, and campaign tracking mechanisms.
- High energy, creativity, agility, and ability to thrive in a dynamic environment.
- Strong communication and relationship-building capabilities.
Preferred Experience
- Experience in QSR, café chains, retail, lifestyle, or consumer-facing brands.
- Prior experience managing community events, collaborations, and youth-focused campaigns.
- Exposure to media planning, influencer partnerships, and regional marketing activations will be an advantage.
Title: Senior Marketing Executive
Company: Cafe Coffee Day
Location: Bengaluru, Karnataka, India
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