Overview
Senior Manager, Social Media & Content Production Jobs in Los Angeles, USA at Los Angeles Tourism and Convention Board
WHO WE ARE
The mission of the Los Angeles Tourism & Convention Board (Los Angeles Tourism) is to improve the quality of life for all Angelenos through the economic and community benefits of tourism. Representing over 1,000 local tourism-related businesses, Los Angeles Tourism is a non-profit organization responsible for promoting the City of Angels as one of the world’s premier travel destinations through its global brand marketing and sales efforts.
Tourism is a cornerstone of Los Angeles County’s economy, ranking among its top five employers. The city welcomed an astonishing 50 million visitors fueling over 543,000 tourism-related jobs and driving more than $45 billion in business sales in 2024. Los Angeles Tourism proudly leads initiatives that celebrate and sustain this vibrant industry, including the renowned Dine LA program designed to showcase LA’s world-class culinary scene while supporting local restaurants and hospitality professionals.
Dine LA has become one of the largest restaurant weeks in the nation-featuring nearly 450 restaurants across 88 neighborhoods and 33 global cuisines. As of June 2025, LA County is home to more than 180 Michelin-recognized restaurants, with 32 participating in Dine LA Restaurant Week. As one of the world’s premier sports capitals, Los Angeles is excited to host eight FIFA World Cup 26™ matches – including the U.S. Men’s National Team opening match – and welcome back the Super Bowl for the ninth time.
With headquarters in Los Angeles and offices spanning London, Mumbai, Chengdu, Shanghai, Beijing, Guangzhou, and Sydney, Los Angeles Tourism operates on a truly global stage, sharing the city’s dynamic spirit with the world.
THE OPPORTUNITY
The Senior Manager, Social Media & Content Production creates and manages daily content that showcases the energy, culture, and neighborhoods of Los Angeles across our global channels. This role is hands-on, writing, shooting, editing, and publishing content while staying tapped into what’s happening around the city. You will help maintain the social calendar, partner with agencies and creators, and bring fresh ideas that align with our programs and brand voice.
The ideal candidate is creative, organized, culturally aware, and comfortable balancing fieldwork with day-to-day posting and community engagement. You’ll play a key role in growing our audience, keeping our content timely and relevant, and bringing the unique voice of LA to life.
WHAT YOU WILL DO
- Own day-to-day management of LA Tourism’s global social media platforms (6M + followers), including in-market content capture, editing (photo/video), posting, and community management. (20%)
- Co-develop program-level social strategies with the Creative Director and execute content creation hands-on using a stable of freelancers and influencers year-round (examples: Dine LA, Event Marketing, LA Pride, Mega Sports Events, etc.). Source, recruit, negotiate and draft scope of work for contracts with each individual influencer and freelancer for marketing programs. (20%)
- Produce and publish original content for all social channels, actively identifying real-time opportunities and driving traffic to the website to meet program and annual goals. (20%)
- Maintain a bi-weekly social media editorial calendar for all platforms; ensure cultural and current events sensitivity; manage community engagement daily. (15%)
- Partners with advertising agencies to align paid/organic content, optimize performance globally, and traffic assets as needed. (10%)
- Support broader brand campaign strategies with Creative Director by translating ideas into social-ready content and publishing plans; offering suggestions on how to make the content work well on each platform. (5%)
- Executes partner and ad sales deliverables as well as giveaways. Provides key performance metrics and insights for stakeholders as needed. (5%)
SOME OTHER THINGS YOU MAY DO
- Attend events across Los Angeles (evenings/weekends as needed) to capture content for social media and web content campaigns, with a focus on Tourism Marketing District (TMD) hotels and more.
Title: Senior Manager, Social Media & Content Production
Company: Los Angeles Tourism and Convention Board
Location: Los Angeles, USA
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