Overview
Senior Manager, Marketing Orchestration, Pakistan Jobs in Lahore, Punjab, Pakistan at The Coca-Cola Company
EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, & Impact
Upskill local marketing community & outcomes through DATA, capabilities, and tech-augmented solutions. Leverage tech-augmented solutions to ensure rigorous prioritization and OU-Market and cross-functional wiring across different processes (innovation, ABP (annual business plan), Flywheel)
- PMO (project management officer) for prioritization, ABP, Calendar, Innovation, Flywheel factory
- Deploy marketing capabilities agenda especially acting as COE (Center of excellence) for Data & AI literacy
- Lead market orchestration and backlog management, including workflow, marketing operations, and planning
- Deploy tech-augmented ways of working.
- What Success Looks Like: Wired organization focused on the WTMM (work that matters most), Tools are adopted, not resisted; Capability gaps visibly close across markets; Marketing operates faster and with more precision.
Experience & Critical Requirements
- Significant marketing and leadership experience (7 years+), with great focus in tech/data
- Good knowledge on relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
- Led scaled, complex, cross-functional and cross-geographical teams and projects
- Led projects and capabilities that leverage Digital/ Data/ AI as edges
- Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.
Communication Focus
- Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders
- Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
- Ability to inspire through the power of our marketing and brands
Location(s):
Pakistan
City/Cities
Lahore
Travel Required
00% – 25%
Relocation Provided:
No
Job Posting End Date
April 14, 2026
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Title: Senior Manager, Marketing Orchestration, Pakistan
Company: The Coca-Cola Company
Location: Lahore, Punjab, Pakistan
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