Overview
Senior Manager, Global Marketing & PR Jobs in New York, NY at Creative Circle
Position Overview
Our retail client is looking for a Senior Manager, Global Marketing & PR, to join their team. This is a hybrid opportunity based in NYC, with onsite work Monday through Thursday and remote flexibility on Fridays. This role will be about 35 hours a week for 2-3 months.
The ideal candidate is a strategic, creative, organized, and results-oriented leader who can balance brand storytelling with commercial impact and lead high-performing teams in a fast-paced, global environment.
Key Responsibilities
Global Marketing Strategy & Execution
- Lead and execute global marketing initiatives aligned with brand and business objectives
- Develop and deliver integrated 360 campaigns across digital, retail, wholesale, social, PR, and CRM channels
- Ensure consistent brand positioning and messaging across all global markets
- Partner with regional teams to adapt campaigns to local audiences
Campaign Development & Creative Collaboration
- Lead creation of global marketing briefs, shot lists, and campaign assets in partnership with creative, merchandising, and product teams
- Collaborate with creative teams to develop compelling storytelling and impactful campaigns
- Maintain brand standards and governance across all channels
PR, Influencer & Experiential Marketing
- Support global PR, talent, and influencer strategies in partnership with legal and communications teams
- Oversee and support events and experiential marketing initiatives that drive brand engagement
Cross-Functional Leadership
- Collaborate with eCommerce, retail, merchandising, customer experience, finance, and global marketing teams
- Manage relationships with external agencies, media partners, and vendors
- Partner with sustainability and customer care teams on brand initiatives and customer experience improvements
Data, Insights & Performance
- Analyze market trends, competitive landscape, and consumer insights to inform strategy
- Monitor and report on KPIs, campaign performance, and ROI, leveraging data from CRM, CDP, and analytics platforms
- Develop data driven strategies to improve customer acquisition, retention, and lifetime value
CRM & Customer Experience
- Lead CRM driven strategies including email, SMS, and personalized communications
- Leverage customer data and segmentation to drive targeted, omnichannel engagement and loyalty
- Partner with CX teams to address feedback and improve the overall customer journey
Team Leadership
- Lead and develop a high performing, cross functional marketing team
- Foster a culture of collaboration, accountability, and continuous improvement
- Provide coaching, mentoring, and performance feedback
Qualifications
- 8+ years of marketing and CRM experience, ideally within global or lifestyle brands
- 3+ years in a leadership role (Manager/Director level)
- Proven experience developing and executing integrated, multi-channel global marketing campaigns
- Strong understanding of customer segmentation, CRM strategy, and lifecycle marketing
- Experience working with CDPs and customer data to drive insights and performance
- Demonstrated success in data-driven decision-making and campaign optimization
- Experience managing agency partners, vendors, and cross-functional stakeholders
- Background in events, PR, or experiential marketing is highly desirable
- Exceptional communication, leadership, and organizational skills
- Ability to thrive in a fast-paced, collaborative environment
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
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Amanda Zaro – Senior Recruiter
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.
This job was first posted by Creative Circle on 05/13/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.
Everforth Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.
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Title: Senior Manager, Global Marketing & PR
Company: Creative Circle
Location: New York, NY
Category:
