Overview
Senior Manager, Content and Creative Jobs in Pudong, Shanghai, China at 捷豹路虎中国 Jaguar Land Rover China
Key Accountabilities and Responsibilities
- Ride on overall marketing strategy brand strategy, based on dynamic and latest trends of communication, establish always-on creative and strategy.
- Overall management of brand image, public affinity and target audience preference.
- Identify brand prosoma of JLR HoB across own social, own touchpoint, and mainstream platforms to reflect modern luxury tonality, deliver brand and product advantage, and activate audience engagement.
- Define content calendar and effectively implement creative and content campaign for brand/product/experience/business programs to enhance affinity and preference.
- Utilize latest creativity/storytelling/visual technics to deliver high quality of asset by managing relative agencies and by coop with external media partner or influencers.
- Sentiment management on both broader social media as well as among journalists and social influencers.
- Budget control and process steering.
Critical capabilities
- Experienced in China luxury auto industry and media/creative/ advertisement industry
- Strong in visual language and story telling
- Strategic thinking to achieve short-mid-long term goal with different matrix of investment
- Good communicator and team leadership
- Make a difference attitude
Title: Senior Manager, Content and Creative
Company: 捷豹路虎中国 Jaguar Land Rover China
Location: Pudong, Shanghai, China
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