Overview
Senior Director of Brand Jobs in New York, NY at ForceBrands
** This is not a job at ForceBrands **
***This is an onsite role, 5 days in office, in lower Manhattan***
Senior Director of Brand
About Our Brand
We are building a nighttime supplement brand people love – not a CPG product people buy. We compete for attention, culture, and shelf space in one of the most crowded categories on earth, and we win by making something distinctive enough that people choose us on purpose. We’re scaling fast, the brand is the moat, and the next chapter is about turning real momentum into a household name.
The Role
We’re hiring a Senior Director of Brand to own how our brand shows up in the world – every touchpoint, every campaign, every collab. You will set the brand strategy, build the creative engine, and lead the team that turns our product into something people wear, post, and evangelize.
This is not just a CPG marketing role. You are not just optimizing a media mix model or A/B testing claim language on a pack. We are building a brand with the hope of holding the cultural weight of Red Bull, Celsius, Vita Coco, and Monster — brands that don’t market themselves so much as broadcast a worldview. If your instinct when you hear “beverage” is sampling programs and FSI coupons, this isn’t the role for you.
What You’ll Own
Brand strategy & positioning
•Define and evolve our brand platform – voice, visual identity, point of view, and the story we tell across every channel.
•Own how we shows up in culture: who we partner with, where we appear, what we stand for, and what we refuse to do.
•Set the long-term brand roadmap and the annual marketing plan that ladders to it.
Creative & content
•Build and lead the in-house creative engine to portray the message you want.
•Make our product the most-followed, most-quoted, most-screenshotted brand in the category.
Partnerships & talent
•Own the playbook for activations, sponsorships, events, and category-defining moments.
•Build long-term relationships, not one-off deals – we’re building a roster, not a mediaplan.
•Identify and sign the athletes, artists, creators, and cultural figures who define the brand.
Comms, PR & owned media
•Drive the editorial and PR strategy that puts us in the cultural conversation.
•Own social and community as a primary surface area – not a downstream channel.
Team & leadership
•Hire, lead, and grow the brand, creative, and comms org – starting with a tight team andscaling deliberately.
•Operate as a peer to the leaders of Growth, Product, and Ops; partner closely on go-to-market and innovation.
•Steward the brand internally as carefully as externally – every hire, every deck, everyemail is the brand.
Who You Are
We are explicitly looking for someone who built their brand career inside a big or well known “brand” – Red Bull, Celsius, Vita Coco, Monster Energy, or a brand whose name speaks for itself. We want an operator who learned the craft at scale, in a brand that competes on culture and is ready to bring that playbook to our company.
More concretely, the profile we’re hiring for looks like this:
•You spent meaningful time (7+ years, ideally most of your career) at a big-brand/company
•You’ve operated at the senior manager through to senior director level and are ready for thetop brand seat – or you’re already a Senior Director ready to build the brand you’ve always wanted to.
•You’ve owned brand strategy, creative, partnerships, and team – not just one slice of the marketing org.
•You think in worldviews, characters, and rituals – not funnels, claims, and SKUs. (You understand the funnel, you just don’t lead with it)
•You have real taste, and you can defend it. You’ve made calls other people thought were crazy and were right.
•You’ve worked with athletes, artists, creators, or talent in a substantive way – not as a media line item.
•You’re an operator. You can build a team, run a budget, and ship on a deadline. The romantic vision and the spreadsheet are both yours.
•You’re comfortable being the loudest brand voice in the room and the most rigorous brand thinker on the page.
Nice to have, not required
•DTC, retail, and omnichannel brand-building across the same product line.
•A track record of growing inside an org – you got promoted because the brand worked, not because you switched jobs.
Probably not the right fit
•Pure performance marketers – we love performance, but this role owns brand.
•Agency-side leaders without in-house P&L and team-building experience.
What You’ll Get
•Full ownership of brand, creative, and comms
•Competitive compensation: cash base, meaningful equity, and performance bonus.
•Comprehensive health, dental, and vision coverage.
•A category and a moment that doesn’t come around often – a brand with real product, real momentum, and real room to define what comes next.
Title: Senior Director of Brand
Company: ForceBrands
Location: New York, NY
Category:
