Overview
Senior Director Jobs in Gurugram, Haryana, India at INNOCEAN India
Position – Associate Vice President, Strategy & Planning
Experience – 10+ Years in Advertising Strategy & Planning
Reporting To: Head of Strategy or C‑Suite Leadership, partnering with Client Services, Creative, Media, Insights, and Business Head teams.
Key Focus: Strategic Vision & Leadership | Agency Strategy Culture | Growth & Innovation
About Innocean
Innocean are the biggest agency you’ve never heard of. With 31 offices and more than 3000 employees in 21 countries. We’re the fastest growing agency network in the world.
Opening doors in India in 2005 with two foundation clients; Hyundai and Kia. Since then, Innocean Worldwide India, a Global Marketing and Communication company, offers a holistic and integrated solutions to the clients under one roof. With innovation at its core, we dig deep for relevant insights to build brand values that delight consumers. Our resource base is customized to meet the specific needs of clients and ensure a high degree of efficiency.
We’re a proud and ambitious group of over 150 employees’ creatives, strategists, accounting people, technologists, analysts, and producers who work together in a flat and collaborative environment.
No wonder, some of the most respected names in Indian advertising have worked at Innocean and continue to do so.
It’s a place where talent is nurtured and recognized, so that employees have a fabulous time working here. According to a survey conducted by afaqs.com, a leading advertising and media website in India, Innocean is ranked as one of the 5 happiest agencies in India. Here, creativity and fun go hand in hand
Your Role at Innocean
As AVP, Strategy & Planning, you will define and steer the strategic vision for our marquee clients and campaigns, elevate strategy culture across the agency, and drive long-term brand growth. You’ll be the strategic anchor, transforming insights into business opportunities.
Core Responsibilities
- Strategic Vision & Leadership: Lead the formulation of forward-looking, insight-driven strategies that influence brand direction, creative narratives, and market positioning.
- Research & Insight Authority: Guide comprehensive qualitative and quantitative research, extracting strategic intelligence that informs multi-channel campaigns and brand decisions.
- Strategic Brief Assets: Oversee and approve strategic briefs with clarity, depth, and creativity—ensuring they align business objectives with innovative execution.
- Cross-Functional Strategy Champion: Act as a strategic linchpin, ensuring alignment with Creative, Account, Insights, Media, and Business teams from planning through execution.
- Agency Thought Leadership: Shape and evolve the agency’s strategic frameworks, tools, and processes—mentoring mid-level and junior strategists in strategic excellence.
- Trend & Market Anticipation: Stay ahead of cultural, market, and consumer shifts to future-proof strategies and maintain competitive advantage.
- Client & Business Development: Serve as a trusted advisor to senior clients, driving organic growth, new-business pitches, and long-term business strategy.
- Mentorship & Team Building: Recruit, mentor, and inspire strategy teams, cultivating a culture of critical thinking, curiosity, and strategic craftsmanship.
- Performance Evaluation & Evolution: Measure strategic outcomes and campaign effectiveness, iterating strategy based on insight and performance learnings.
Education
Who We’re Looking For
- Bachelor’s or master’s degree in marketing, Communications, Business, or a related field—an advanced degree (MBA, etc.) is a plus.
Experience
- 10+ years in client strategy, brand planning, or insights leadership within advertising or marketing agencies.
Key Competencies
- Exceptional strategic vision with a deep understanding of consumer behavior, brand narrative, and cultural context.
- Proven ability to convert complex research into high-impact strategic thinking and compelling briefs.
- Strong leadership and storytelling skills, capable of influencing executive-level clients and internal teams.
- Track record of building and elevating strategy teams, processes, and agency-wide strategic capability.
- Proactive, commercially astute, and adept at turning insight into business growth.
- Outstanding communication and presentation skills with a commanding presence.
- Collaborative mindset and capable of steering strategy across diverse teams and functions.
Why Innocean India Is the Place for You
Here, your strategic voice shapes brand equity and cultural storytelling at scale. You’ll lead transformative campaigns, champion strategy across the agency, mentor upcoming strategic talent—and do so in a space where creativity, innovation, and collaboration thrive.
Equal Opportunity Employer
We are committed to building an inclusive and respectful workplace that values diversity. All qualified applicants will be considered, regardless of race, religion, color, national origin, gender, sexual orientation, age, marital or veteran status, or disability.
Title: Senior Director
Company: INNOCEAN India
Location: Gurugram, Haryana, India
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