Overview
Senior Creative Strategist Jobs in New York, United States at 1v1Me
About 1v1Me
1v1Me is a mobile app where users stake on pro gamers in short, always-on matches (Madden, NBA 2K, FC, CoD, rotating leagues): watch → pick and stake the winner → win a payout. A match starts roughly every 30 minutes, there’s always something live.
We spend several hundred thousand dollars a month on paid social and other channels, with creative being the growth engine. Our audience is 18–26 male competitive gamers and sports fans, TikTok/IG-native, with zero tolerance for anything inauthentic. Creative does most of the targeting, so the person who has a large impact on how fast we grow.
The Role
We’re a scrappy and nimble growth team that ships fast. The missing piece is the senior strategic layer above the production line: the person who decides what to make and why, and builds the system that proves it. You build and own the creative testing engine end-to-end and are accountable to acquisition cost, not engagement.
What You’ll Own
– The weekly slate — net-new concepts + iterations on winners, set together in the weekly sync and sprint planning (you + the Head of Marketing + our junior creative strategist). You drive the slate and own your concepts end-to-end; our junior strategist keeps ownership of his own concepts, with your mentorship and direction. The team ships ~15 ads/week today; your job is to get us to 25+ per week without quality dropping.
– Weekly readouts — diagnose winners and losers, turn results into iteration hypotheses and next bets.
– Creator + editor quality bar — brief UGC creators and celebrity talent so raw footage arrives right the first time; review final briefs and final edits so the intended creative survives to the cut.
– Experimentation — Overarching and persona-driven monthly experiments that expand our reach.
– Mentorship — mentor and level up our junior creative strategists toward independent ownership; you’re their creative sparring partner in the weekly sync and sprints.
– AI leverage — use AI tooling across research, scripting, and variant production to scale output without scaling headcount.
A Good Fit If
– 5+ years in DR performance creative for paid social — you’ve owned creative tied to CPA/CAC/ROAS targets, not engagement metrics.
– You can show us ads that are your work, with the performance numbers and what the test proved.
– You’ve run a volume testing engine and know how to scale output without quality collapse.
– Short-form native — you know what’s working in TikTok/Reels hooks for male Gen-Z *right now*, not 12 months ago.
– You read ads for conversion, not craft — and know the difference between optimizing to installs and optimizing to deposits.
– You’ve briefed UGC creators and/or on-camera talent directly and held editors to a standard.
– Fluent with AI-augmented creative workflows.
Bonus Points
– Gaming, esports, sports, fantasy, or other regulated-adjacent audiences
– You’ve bought media yourself (Meta/TikTok Ads Manager literacy)
– Mobile app UA context
– You’ve worked with celebrity-level talent
Compensation & Logistics
– $125k salary + benefits + equity
– Full-time, remote to start with US-hours overlap; option to relocate / join the NYC office later
– Reports to the Head of Marketing
Title: Senior Creative Strategist
Company: 1v1Me
Location: New York, United States
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