Overview
Senior Creative Strategist Jobs in United States at Fluency Firm
Become the Newest Member of Fluency Firm
We are looking for a Senior Creative Strategist to join the Fluency Firm Paid team. Founded by a couple of DTC veterans with over 20+ years of experience in marketing & growth, Fluency Firm provides data-driven growth & lifecycle services to ecommerce brands to build and scale audiences, customers, companies, and revenue through performance media, email & lifecycle, loyalty programs, SMS, creative, analytics, and technology.
The Job:
A Senior Creative Strategist will own creative strategy across client accounts, owning the development of testing roadmaps, performance analysis, and creative insight generation. Partners closely with media and creative teams to translate data into clear hypotheses, briefs, and content directions that drive measurable growth. Mentors junior strategists, guides the evolution of testing frameworks, and ensures creative output aligns with performance objectives and brand positioning. Demonstrates strong command of platform trends, storytelling frameworks, and data interpretation to scale winning creative concepts.
This is a high-growth opportunity to work in a fast-paced startup environment. You must be team-oriented, present a positive attitude, and have a strong thirst for learning. You will be successful here if you have a sense of community, an amazing work ethic, and an entrepreneurial mindset.
Who You Are:
You are a Creative Strategist with experience in client-facing creative reporting for paid social and paid search advertising in the DTC space. You will be focused on measuring, iterating, and briefing performance creative impact on client revenue and efficiency. You have experience at media agencies or in-house at brands managing performance creative deliverables, execution, and reporting. You have deep expertise within Meta ads, and experience measuring and briefing into other media buying platforms like Snapchat, Pinterest, Twitter, TikTok, and Google. Bonus points if you are a former Media Buyer-turned Creative Strategist.
Personality Traits – What Makes a Fluency Firm Teammate
- Bias for action – You are decisive, take action, and make decisions quickly; Keep moving forward no matter what happens
- Entrepreneurial – You must identify and make the most of opportunities, overcome and learn from setbacks, and succeed in a variety of settings
- Resourceful – Thinks through possible ways to address a challenge. Employs creative problem solving. Knows whom to turn to for advice or input
- Clear communicator – Ensures everybody understands the message exactly the same way and in the way it is intended to be understood
- Appropriate sense of urgency – Not everything is urgent, but some things are. Understands what needs to happen when to make customers (internal or external) comfortable / happy.
- Great eye for detail – Can figure out “what’s wrong with this picture?”
- Continuous Improvement – Champions continuous improvement in everything, but doesn’t allow perfection to get in the way of progress
What You’ll Be Doing:
- Delivering a high volume of end-to-end creative strategy deliverables per month for multiple clients (20-25 deliverables).
- This includes Motion creative reports, detailed briefs for internal and external creative production, creative inspiration boards, and Creative IQ’s (Extensive EOM reporting).
- Deep-dive creative reporting using Motion (bi-weekly and monthly) directly to client leadership and internal/external creative teams.
- Analysis by funnel step, product type, messaging + visual theme, format type, etc.
- Conduct audience research and product segmentation to develop targeted creative recommendations that align with client goals and objectives.
- Concept briefing to Fluency internal creative resources and client creative teams.
- Creative inspiration and exploration to develop new hooks, angles, and offers that drive performance creative output and performance
- Researching and adopting AI tools to optimize workflows
- Assist in the development of ad copy, creative assets, and landing pages that resonate with target audiences and drive conversions.
- EOM creative roundups and QBR's focused on Action, Insight, and Messaging framework.
- Mentoring team members through feedback and training new hires
- Collaborate with internal teams (e.g., paid social, paid search, and creative fulfillment and external partners (e.g., client creative teams) to develop and execute creative briefs.
- Contributes to new customer acquisition, such as client audits and new business development
- Stay up to date with industry trends and platform updates to ensure that our clients' campaigns and creative are always innovative and effective.
What We’re Looking For:
- Bachelor’s degree or equivalent experience
- Minimum 4+ years of experience as a creative strategist or media buying role within a marketing agency or in-house DTC brand.
- Experience directly managing client relationships to ensure aligned expectations and KPI's
- Proficient in using marketing and analytics tools (e.g., Meta Ads Manager, Excel, Motion AI).
- Analytical and quantitative capability to determine program effectiveness, ROI, etc., with digital marketing best practices
- Superior knowledge and understanding of paid media strategy and its implementation into paid media channels
- Excellent written and verbal communication skills.
- Ability to think creatively and strategically.
- Strong project management and organizational skills.
- Proficiency with AI tools (e.g., Claude)
- Ability to work collaboratively in a fast-paced environment.
Perks & Benefits
- Fully remote
- Monthly company happy hours (virtual and in LA)
- Subsidized Medical, Dental, and Vision Insurance
- FSA Plan
- 401K
- Paid vacation, holidays, + your birthday off
- Annual company-wide off-sites
- Mentorship and learning opportunities to foster career development & personal growth
- Work with some of the coolest D2C companies on the market
- Cool employee welcome package & home-office stipend
- Discounts with our client’s brands
- Subsidized continued education classes or certifications
Position Type
This role has the potential to be full-time or contract to hire.
Salary + Bonus
$90,000 – $110,000 per year DOE
Title: Senior Creative Strategist
Company: Fluency Firm
Location: United States
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