Overview
Senior Copywriter Jobs in Central Jakarta, Jakarta, Indonesia at Rukita
About Rukita
Rukita is a property technology (proptech) company that provides long-stay rental housing solutions with end-to-end and hassle-free services in Indonesia. The company builds a holistic ecosystem of housing solutions for both tenants & landlords. It provides quality, accessible housing for the young generation while assisting landlords in transforming their assets into high-yield rental properties.
About the Role
As a Senior Copywriter at Rukita, you will be the lead storyteller and voice of the brand. You will craft persuasive, engaging, and clear copy across a variety of touchpoints—from performance marketing ads and landing pages to brand campaigns and social media.
You won’t just be writing words; you will be solving problems through copy and understanding our diverse audience (students, young professionals, and property owners). You will also have a multitude of ways to pour out your creative ideas, from naming buildings to products on the apps.
Responsibilities
- Brand Voice & Strategy: Act as the guardian of Rukita’s brand voice. Ensure all communications are consistent, modern, and aligned with our core message of "hassle-free urban living" (#homethatgrowswithyou).
- Creative Ideation & Naming: Exercise your creativity beyond traditional copywriting by developing names for new Rukita buildings, property features, and digital products within our app.
- Campaign Development: Brainstorm and execute creative concepts for 360-degree marketing campaigns, working closely with Art Directors, the Creative Head, and other divisions.
- Performance & Conversion Copy: Write high-converting copy for digital ads (Meta, Google, TikTok), landing pages, and promotional materials.
- B2B / Landlord Communications: Develop compelling pitch decks, case studies, and corporate materials targeted at property owners and real estate investors.
- Research & Optimization: A/B test copy variations and analyze performance data to continuously refine and optimize messaging for different target segments.
Requirements
- 6+ years of professional copywriting experience, preferably within a startup, tech, property/real estate, or creative agency environment.
- A strong portfolio demonstrating a mix of creative brand campaigns, short-form performance ads, product naming, and long-form B2B writing.
- Exceptional command of both Bahasa Indonesia and English. You know when to use formal language and when to use conversational, relatable slang that resonates with Indonesian Gen Z and Millennials.
- You understand the psychology behind why people click, engage, and buy. You know how to balance creative flair with business objectives.
- Ability to thrive in a fast-paced environment, juggling multiple briefs simultaneously while meeting tight deadlines.
Title: Senior Copywriter
Company: Rukita
Location: Central Jakarta, Jakarta, Indonesia
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