Overview
Senior Content Executive Jobs in Thủ Đức, Ho Chi Minh City, Vietnam at ILA Vietnam
Responsibilities
- Lead comprehensive content strategies: Take charge of marketing creative content from A to Z for both Branding & Communications and Performance campaigns. This includes concept/idea development, content planning, and market deployment in collaboration with cross-functional teams and external agencies/content creators.
- Propose ideas and craft messaging for brand-awareness initiatives, PR activities, and performance-driven campaigns (digital & traditional).
- Produce well-researched, versatile content for multiple platforms, such as websites, email marketing, product descriptions, brand stories, videos, and blogs across both ELT and OSC segments.
- Scriptwriting and production coordination: Write compelling scripts and follow up closely with the
- production team to execute highly engaging video content (Facebook, TikTok, Zalo ads).
- Monitor and analyze: Track the performance of key performance indicators (KPIs) for both branding content and performance ads to offer data-driven suggestions for improvement.
- Coordinate visually: Work closely with marketing and design teams to illustrate articles and ensure visual consistency with the brand's premium identity. As an Ideal Candidate:
- Passion about the education industry (specifically ELT and Study Abroad sectors).
- You are creative by nature with words and intuitively know which forms of visuals can best deliver the message.
- You have a strong ability to translate a communication brief into creative ideas & execution that delivers concrete business objectives.
- Your creative style is positive, insightful, and “out of the box.”
- You can work both independently and collaboratively in a fast-paced environment.
- You have experience with all media channels (online & offline) and various creative formats.
- AI-Savvy: You are highly proficient in leveraging AI tools (such as ChatGPT, AI design/video generators, etc.) to optimize workflows, generate creative hooks, and enhance overall content production efficiency. You view AI not just as a trend, but as an essential, daily collaborative tool to maximize your output quality and speed
Skill Requirements
- High responsibly and committed and be able to produce good quality content often to tight deadlines
- Flexible and easy to adapt in different environment
- Strong in logical thinking, critical thinking, brainstorming
- Being solutions-oriented, and supportive in finding solutions to unexpected challenges
- Strong in both concept-generation and must be clear, concise, and grammatically correct copy.
Required Experience
- At least +3 years of experience in marketing, copywriting, content creation, or other creative fields, 1 – 2 year working experience in the same role
- Direct experience in digital and social content creation, having a background of working in education is a plus.
- Working experience in Agencies is an advantage
Required Education And Qualifications
Bachelor degree
Benefits
- 14 days of annual leave
- Healthcare insurance
- Health Check
- English Courses Discount (90% for employee, 75% for 1st relation of employee, 50% for 2nd & 3rd relation of employee)
- ILA Party, Training, Engagement activities
Contact Us
- The Crest Residence, Metropole Thu Thiem Urban Area, 15 Tran Bach Dang, Thu Thiem Ward, Thu Duc City
- [email protected]
Title: Senior Content Executive
Company: ILA Vietnam
Location: Thủ Đức, Ho Chi Minh City, Vietnam
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