Overview
Senior Brand Manager – Creative & Growth Jobs in Mumbai, Maharashtra, India at Foxtale
Designation: Senior Brand Manager – Creative & Growth
Location: Andheri East, Mumbai, Maharashtra
Employment Type: Full-time
Foxtale is a fast-growing D2C skincare brand focused on science-backed, performance-driven products. We’re looking for a Senior Brand Manager who can own and drive creative strategy and execution across all growth channels. This role sits at the intersection of brand, performance, and commerce—requiring a sharp eye for creative, a strong understanding of channel dynamics, and the ability to independently drive deployment across teams.
Key Responsibilities:
1. Creative Strategy & Management
- Own end-to-end creative development across performance marketing, retention, and marketplace channels
- Translate brand strategy into high-performing, platform-first creatives
- Drive creative testing frameworks (hooks, formats, messaging variations) across channels
- Ensure consistency in brand voice while adapting for platform-specific nuances
2. Growth Channel Integration
- Lead creative planning for performance marketing (Meta, Google, YouTube, etc.)
- Oversee retention marketing creatives (CRM, WhatsApp, email journeys, push)
- Drive marketplace creatives across B2C (Amazon, Nykaa, Myntra) and B2B channels
- Collaborate with media teams to align creative with campaign objectives and KPIs
3. Creative Deployment & Optimization
- Own the lifecycle of creative deployment—from briefing to rollout to iteration
- Work closely with internal teams and external agencies to ensure timely execution
- Analyze performance data and continuously optimize creatives for conversion and engagement
- Build systems/processes for scalable creative production and deployment
4. Cross-functional Leadership
- Work independently across teams (performance, retention, marketplace, design, content)
- Act as the central POC for all growth-related creative requirements
- Align stakeholders on priorities, timelines, and output quality
Key Requirements:
- 5–8 years of experience in brand management, growth marketing, or creative strategy roles
- Strong experience in creative management for performance marketing (must-have)
- Proven understanding of creative deployment across multiple digital channels
- Experience working with marketplaces (Amazon, Nykaa, etc.) is highly preferred
- Ability to interpret performance data and translate insights into creative decisions
- Strong project management skills with the ability to manage multiple workstreams independently
- Experience working with agencies, creators, and internal creative teams
What We’re Looking For
- A creative-first thinker who understands what drives performance
- Someone who can bridge brand and growth seamlessly
- High ownership and ability to operate independently in a fast-paced environment
- Strong bias for action, experimentation, and iteration
Title: Senior Brand Manager – Creative & Growth
Company: Foxtale
Location: Mumbai, Maharashtra, India
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