Overview
Science Writer II Jobs in Rochester, USA at Thorlabs
Thorlabs is pleased to play a role in advancing science through the components, instruments, and systems we design and manufacture. We believe that science and innovation have great potential to improve the world around us and are committed to advancing photonics (i.e., light-based) technologies that positively impact our customers, employees, and communities. Via educational outreach and more sustainable business practices, we continuously invest in a brighter future.
We recognize that each of our employees is a unique individual with the ability to contribute to our success and seek to find great people who will thrive in our fun, fast-paced culture.
The Science Writer II role is responsible for strengthening Thorlabs’ position as a leading manufacturer of Photonics products through the creation of effective technical presentations, application images, and other marketing collateral that inform and educate the photonics community about Thorlabs’ products/capabilities and their applications. This role builds upon the Science Writer I role by demonstrating a firm understanding of Thorlabs’ extensive product portfolio;
using existing technical experience and photonics knowledge to engage in meaningful conversations with engineering teams to gain an understanding of new product additions and how they fit into our existing portfolio; proposing and planning changes to Thorlabs’ website to enhance the buying experience for customers; and successfully executing plans to produce high-quality content requiring minimal feedback. This role works closely with graphic artists to create presentations.
Original content is based on basic information provided by Thorlabs’ engineers, as well as prior knowledge gained from using similar products in the field. Although the position is based out of Newton, NJ;
Lafayette, Colorado; or Rochester, New York, from time to time it may be required to undertake duties at other Thorlabs locations.
• Project Management:
Utilizes technical knowledge plus gained knowledge of the organizational ERP platform (D365), content editing tools, and Thorlabs’ processes and standards to ensure comprehensive presentations in support of New Product Introduction (NPI), website updates, product discontinuation/supersession, acquisitions, trade shows, social media posts, video/animation projects, or other marketing collateral. Presentations should require minimal feedback when it comes to technical accuracy, completeness, and adherence to Thorlabs standards for layout.
• Content Strategy:
Ensures customers can make informed and efficient decisions on which product(s) best serve their needs amidst a portfolio of 20,000+ items, developing/implementing proposals for website (re) organization as needed, ensuring strong cross linkage across the website, incorporating search engine optimization tactics as appropriate, and ensuring all documentation is comprehensive and meets organizational standards.
• Timely Updates:
Consistently meets deadlines, producing technically accurate content that meets company standards with minimal revisions, all while handling multiple projects at different stages of production.
• Communication:
Guides graphics and digital marketing staff by clearly and effectively communicating desired outcomes to obtain the necessary images, videos, and animations for a successful presentation. Draws on existing technical experience to engage effectively with engineering teams to gain an understanding of new product additions, product revisions, or requested presentation improvements and executes updates to the website that support customer efficiency when making buying decisions.
Communicates effectively to address issues and achieve desired outcomes.
• Application Imagery:
Independently conceives of and builds application examples and/or guides others in the construction of application examples that help customers understand how products are utilized within a lab environment.
• Website Enhancements:
Collaborates with marketing management to develop, test, and implement tools (e.g., configurators) that are necessary for new product introduction or an improved customer buying…
Title: Science Writer II
Company: Thorlabs
Location: Rochester, USA
Category: