Overview
School Marketing Support Director Jobs in Miami, FL at KLASCHOOLS
Please note: Our preference is for this role to be based in Miami at KLA Headquarters, but we will consider candidates based in Florida, Texas, or Georgia for possible remote options.
Company Description
At KLA Schools, we offer families far more than a school; it is an experience that shapes how children see themselves, their world, and their love of learning.
We believe in the beauty of childhood, the power of curiosity, and the idea that every child is full of wonder, capable of deep thinking, and deserving of an environment that inspires them. Our schools are thoughtfully designed and inspired by the Reggio Emilia philosophy, where the environment is the third teacher, relationships matter deeply, and every detail is intentional.
Bringing this experience to life for families requires more than traditional marketing; it requires connection, storytelling, and a deep understanding of what makes each school unique.
We're seeking a collaborative, strategic, hands-on School Marketing Support Director who wants to do more than manage campaigns. We are looking for someone who wants to help our schools grow, thrive, and connect meaningfully with the communities they serve.
In this role, you will partner closely with school leaders to support local marketing efforts, strengthen community relationships, and guide enrollment growth. You will serve as both a strategist and a coach to translate brand into action, build confidence within our school teams, and ensure that the KLA experience is felt from the very first interaction a family has with us.
The School Marketing Support Director works with the schools and the corporate team to achieve these goals:
• Developing training and strategies to help schools drive inquiry, tour, and enrollment growth
• Supporting schools in achieving and maintaining full enrollment and optimal capacity
• Ensuring a consistent, high-quality enrollment experience from first touch through enrollment, and beyond
• Strengthening school-level execution of marketing and community engagement efforts
• Building trust and alignment between corporate marketing and school teams
• Reinforcing the KLA Schools brand through every family interaction and local activation
You will be supported by dedicated marketing and leadership teams that value your expertise, encourage collaboration, are innovative, and committed to building a marketing function that is both thoughtful and impactful, just like our schools.
Key Responsibilities
School marketing leadership
• Owns marketing performance across all corporate schools
• Partners directly with School Directors and Admissions teams to drive enrollment outcomes
• Aligns marketing strategies with each school’s capacity, program mix, and local market needs
• Collaborates with franchised schools to recommend marketing approaches and help deliver resources that drive enrollment growth and solve any challenges.
Training and coaching
• Trains school teams on the KLA Schools enrollment process from inquiry through enrollment
• Coaches Directors and staff on:
o Tour experience and storytelling
o Follow-up and nurture best practices
o CRM usage and pipeline management
• Develops and maintains clear, repeatable playbooks to support consistent local marketing execution efforts across schools
Local marketing execution support
• Provides guidance and support for school-level marketing activities, including:
o Open houses and school events
o Parent workshops and community engagement
o Local partnerships and grassroots outreach
• Helps ensure schools are positioned as leaders in early childhood education within their communities
Campaign collaboration
• Partners with the Brand Marketing Lead on campaign strategy, messaging, and creative direction
• Partners with the Marketing Ops Lead on:
o SEO performance
o Website and landing page optimization
o CRM and lead flow management
• Ensures campaigns are effectively activated and supported at the school level
Performance management
• Tracks and analyzes performance across all schools, including:
o Inquiries, tours, and enrollments
o Conversion rates across the enrollment funnel
o Marketing efficiency and ROI of Paid Efforts
• Identifies trends and opportunities to improve performance
• Provides clear recommendations and direction to schools and leadership
Brand and enrollment experience
• Ensures the KLA Schools experience is consistently delivered at every touchpoint
• Supports schools in elevating the tour and on-site experience
• Reinforces messaging that reflects:
o A strong academic foundation
o A curiosity-driven, Reggio Emilia–inspired approach
o A premium first-school experience for families
Culture of the corporate team and the greater KLA Schools system
• Leads and participates in meetings, school visits, and training sessions as requested
• Builds strong, trust-based relationships with school teams and cross-functional partners
• Performs other duties as requested by the fCMO and CEO.
Supervision
This position has one full-time direct report and may lead one or more vendor partners/part-time or contract staff.
Reporting
This position reports directly to the fCMO but also includes regular interactions with the CEO. Other assigned duties from the fCMO and CEO should be expected.
Requirements
• Bachelor’s degree in marketing, business, communications or related field
• 4–6+ years of experience in childcare, early education, or education enrollment marketing
• 4+ years of experience in a franchise or multi-location environment (preferred)
• 3+ years of experience supervising at least 2 employees (preferred)
• A genuine love for children and early childhood education
• Proven ability to train, coach, and influence field/school teams
• Strong understanding of enrollment funnels and lead conversion strategies
• Excellent written, verbal, and interpersonal communication skills
• Ability to build strong relationships rooted in trust and respect
• Highly organized with the ability to manage multiple priorities and schools simultaneously
• Proactive, solutions-oriented mindset with strong problem-solving skills
• Consistently delivers high-quality service to schools and actively fosters a culture of excellence by coaching, mentoring, and leading by example.
Other Job Components
• Full-time
• Salaried
• Travel requirements – approx. 30–40%
• Preference is for this role to be based in Miami at the KLA Headquarters, but we will consider Florida, Texas, or Georgia-based candidates for remote options. If you are located within driving distance of Miami, you will work from our Miami corporate office.
Title: School Marketing Support Director
Company: KLASCHOOLS
Location: Miami, FL
Category:
