Overview
Retail Digital & Social Commerce Manager Jobs in Petaling Jaya, Selangor, Malaysia at Nestlé
Position Summary
We are seeking a passionate and dynamic leader for an entry level full time Coffee Specialist for our community who will drive sales, service, and operations through respectful, collaborative, agile, determined, and driven interactions with clients and team members. Our culture empowers us to provide quality coffee, experience-focused customer service, growth opportunities and a variety of benefits with perks. Join our team as we cultivate coffee as an art to grow the best in each of us.
A day in the life….
Social Commerce & Quick Commerce Strategy & Execution
- Lead strategy and execution on TikTok Shop & Pandamart and other emerging platforms ie: GrabMart
- Develop affiliate and creator ecosystem (KOLs, Livestream, Content Creators)
- Drive campaign performance via livestream, short videos, creator partnerships
Performance Marketing & Campaign Management
- Manage on-site media budgets across platform ads (search, display, in-app ads, affiliate marketing)
- Monitor campaign KPIs and discuss with media agency to implement bid, budget, creative and targeting optimization
Digital Shelf Optimization
- SPOC for digital shelf with internal & external stakeholders
- Ensure strong digital shelf execution and conduct regular audits to improve DSS scores (Availability, Search, Images, PDP healthcheck)
Media & Creative Strategy & Planning
- Collaborate with marketing & media team with an integrated media plans (full-funnel) that align with brand objectives
- Collaborate with cross-functional teams, including creative to ensure best in class PDPs (Product Detail Pages)
- SEO-optimized titles
- High quality images & videos
- Clear product description & USPs
Title: Retail Digital & Social Commerce Manager
Company: Nestlé
Location: Petaling Jaya, Selangor, Malaysia
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