Overview
Regional Communication Specialist – Rome Based Jobs in Rome, Latium, Italy at Lush Italia
Location: Rome - remote work with in-office days and local travel across stores
Contract: 12-month fixed-term
Level: CCNL Commercio – 3° level
Hours: Full-time (40h/week)
Salary: €28K RAL
Start date: beginning of September
Diversity matters
We are building a brand that represents the people of the world. It’s what you do that counts, and we are always looking to expand perspectives and voices to shape our future.
We see you, we celebrate you, we want you!
Who we are
You might know us as the inventors of the bath bomb, but there’s more to this great-smelling, partly employee-owned, family-run company than pioneering cosmetics. We believe our business should put more back into the world than it takes and demonstrate that capitalism can be a force for good.
We fight cruel practices like animal testing, promote regeneration, and show that what’s inside counts – whether that’s an ingredient in a product, or the minerals in a smartphone. We don’t traditionally advertise. Instead, we tell stories, create experiences, and build real connections with communities.
Want to see where a career at Lush could take you? Head over here to explore real stories of growth and development across the business.
About the role
This role offers an exciting opportunity to join theCommunications team in Italy as a Regional Communication Specialist, supporting the development and execution of strategies that increase awareness and strengthen Lush’s presence in Rome. Reporting to the PR & Communication Manager, you will play a key role in elevating local brand perception, with a strong focus on positioning the Via del Corso flagship store as a cultural and experiential hub within the brand ecosystem. You will bring Lush values to life through events, collaborations, and community activations, while driving local PR activity to secure meaningful coverage of our people, products, ethics, and purpose. As a brand that does not rely on traditional advertising, we communicate through storytelling and authentic engagement; in this role, you will work closely with local teams to respond quickly to cultural moments, join relevant conversations, and create timely, creative content that adds real value. You will build and nurture relationships with key media, creators, and cultural voices across sectors such as beauty, lifestyle, arts, music, innovation, and sustainability, turning them into long-term brand advocates. You will also design and deliver a consistent programme of in-store events, host press and creators at the flagship store, and develop content opportunities rooted in real experiences, strengthening the store’s position as a leading cultural destination in Rome.
Key responsibilities
PR & Media Relations
- Build and maintain relationships with Rome-based and regional journalists (TV, radio, print, online)
- Develop strong networks across local and regional digital publications
- Support the team work with regional storytelling angles and proactive pitching
- Identify and activate local PR opportunities linked to cultural moments, events, and campaigns
- Represent Lush at media events, appointments, and community meetings
Brand & Marketing Activations
- Develop a program of in-store events and activations at Via del Corso (priority focus), in collaboration with central teams and under PR & Communication Manager supervision
- Support the positioning of the flagship store as a key brand and cultural destination
- From January 2027: develop regional partnerships and event opportunities across Central and Southern Italy
- Contribute to local marketing initiatives aimed at increasing footfall and brand engagement
Community & Creator Relations
- Support Lush Italy PR specialist with local creators managemen across Rome and the Central–Southern region
- Support product seeding, one-to-one meetings, and event invitations for local talent
- Help grow and activate a broader local community of customers, creators, media, and brand advocates
General responsibilities
- Collaborate closely with the Communications team on creative development and execution
- Monitor media coverage, UGC listening, and audience engagement to optimise content performance
- Support reporting on PR and mktg activity, evaluating impact on brand awareness and business results
Who you are
We’re looking for someone who has:
- 1–2 years’ experience in PR, communications, or marketing (agency or brand side)
- Based in Rome with strong knowledge of the local media, cultural, and creator landscape
- A confident storyteller with excellent writing and copy-editing skills
- Strong passion for culture, events, and experiential marketing
- A proactive mindset, eager to learn and well connected to local city life and cultural activity
- Creativity and confidence to challenge traditional communication approaches
- Ability to work in a fast-paced, reactive environment
- Strong planning skills with exceptional attention to detail
- Fluent Italian (native level) and excellent English (written and spoken)
- Degree in Communication, Humanities, or related field
- Strong interpersonal and relationship-building skills
- Genuine passion for ethical brands and Lush values
- A collaborative team player with a positive, energetic attitude
- You are motivated to help drive a cosmetic revolution, promoting values that leave the world lusher than we found it.
Nice to have
- Photo and video content creation skills
- An existing network within Rome’s media, influencer, and cultural communities
What can you expect from us
People are at the heart of our business. We want you to enjoy and challenge yourself, build a career, and teach us what we don’t know, so we’ve created a culture where your job description is a starting point, not an end goal. Our working style is flexible, fluid, supportive, and authentic – if you’ve got the drive to push yourself and try different things, you will have our support.
This is a full time position (40 Hours per week) based in Rome; both remote and office working is required, with our HQ being in Milan and events happening in the stores in Rome.
We offer:
- Fixed-term contract (12 months) – 3° livello CCNL Commercio terziario e servizi
- Annual gross salary (RAL): €28.000
- 50% discount on Lush products
- Discretionary and profit-based bonus
- 2 free Lush products per month
- Free psychological support
- We’re 10% Employee Owned, our colleagues have the opportunity to influence positive change in the business and have their voice heard
If all this sounds like you, please apply here and make sure to include your cover letter in the “Personal Summary” section:
https://lush.pinpointhq.com/postings/c703383d-66d1-4023-9ca0-2ed848825bb3
⚠️ Applications without a cover letter will not be considered.
In your application (cover letter), tell us:
- Why you want to join Lush
- Why you’re right for this role
As we pride ourselves on internal development, this position is open to both external and internal candidates. For internal candidates, the opportunity is open to all roles with 3° level of CCNL contract.
Application close on July, 12th
*Please note: We may close this vacancy early if we receive an overwhelming response or our business requirements change.
I dati personali contenuti nei c.v. saranno trattati e conservati esclusivamente per finalità di selezione, nel rispetto del D.lgs.vo 196/2003 e s.m.i e del Regolamento (UE) 2016/679
Rispondendo all’annuncio il Candidato conferma di aver letto e accettato la c.d. “INFORMATIVA PRIVACY” presente al link https://weare.lush.com/it/lush-life/le-nostre-policy/informativa-privacy/
Il presente annuncio è rivolto ad entrambi i sessi, ai sensi del Codice delle Pari Opportunità di cui al decreto legislativo n. 198/2006 e ss.mm. e a persone di tutte le età e di tutte le nazionalità, ai sensi dei decreti legislativi 215/03 e 216/03.
Title: Regional Communication Specialist – Rome Based
Company: Lush Italia
Location: Rome, Latium, Italy
Category:
