Overview
Publicist, Beauty – Media Relations Jobs in Paris, Île-de-France, France at KCD
DESCRIPTION:
The Publicist, Beauty will lead media strategy, press outreach, and editorial placement for top beauty brands. This role manages PR campaigns, influencer relations, and high-profile media activations, ensuring impactful brand storytelling. The candidate will oversee press initiatives, and cultivate relationships with editors and beauty insiders. Strong leadership, communication, and media expertise are essential.
RESPONSIBILITIES:
Media Relations & Strategy
- Develop and execute high-level PR strategies, securing top-tier beauty press coverage across all platforms
- Cultivate and maintain strong relationships with beauty editors, journalists, influencers, and industry professionals.
- Lead editorial outreach, feature placements, and brand storytelling, ensuring alignment with client goals.
- Oversee media pitching efforts across beauty, fashion, and lifestyle platforms, including print, digital, and broadcast.
- Monitor beauty industry trends, competitor activity, and media opportunities to enhance client visibility.
- Analyze media performance metrics, offering strategic insights to refine PR and brand positioning.
Client & Account Management
- Serve as the primary client contact, ensuring a seamless and strategic PR experience.
- Develop and execute seasonal PR campaigns, managing feature stories, product placements, and event press coverage.
- Lead client meetings, strategy sessions, and media presentations, providing expert guidance on PR initiatives.
- Ensure consistent and professional client communication, managing expectations and delivering high-quality results.
- Support business development efforts, working with senior leadership to acquire new clients and expand KCD Beauty’s presence.
Team Leadership & Development
- Manage and mentor interns, overseeing campaign execution and professional growth.
- Oversee sample trafficking, press requests, and media list management, ensuring efficient operations.
- Foster team collaboration and knowledge-sharing, promoting a high-performing and innovative work environment.
- Work closely with KCD’s Digital and Social teams, ensuring alignment between PR, influencer partnerships, and brand messaging.
Event & Beauty Industry Support
- Develop and execute press strategies for beauty events, influencer activations, and industry campaigns.
- Oversee front-of-house media coordination, ensuring seamless execution of press activations, product launches, and brand events.
- Act as a key liaison between clients, media, and internal teams, ensuring successful execution of beauty industry activations.
QUALIFICATIONS:
- 3+ years of experience in beauty PR, preferably within agency, editorial, or brand environments.
- A degree in Journalism, Communications, Public Relations, or a related field is preferred.
- Experience in pitching beauty, lifestyle, and digital media, with a strong background in beauty PR and influencer relations.
- Established relationships with beauty editors, influencers, and media professionals.
- Exceptional verbal and written communication skills (French/English), with the ability to craft compelling media narratives.
- Strong time management and multitasking abilities, capable of overseeing multiple beauty clients and PR initiatives.
- Deep knowledge of skincare, cosmetics, beauty trends, and digital influencer marketing.
- Blend of creative and strategic thinking, with the ability to shift between brand storytelling and data-driven media analysis.
- A strong work ethic and results-driven mindset, demonstrating initiative, accountability, and passion for the industry
- Ability to work collaboratively in a team environment, while leading projects independently & mentoring junior staff.
- Proficiency in Microsoft Office and experience with media tracking platforms (Launchmetrics or similar) is preferred.
- Ability to travel (domestic/international) as needed for beauty industry events, influencer activations, and press meetings.
Title: Publicist, Beauty – Media Relations
Company: KCD
Location: Paris, Île-de-France, France
Category:
