Overview
PR & Social Community Coordinator Jobs in Sydney, New South Wales, Australia at Tarte Cosmetics
tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US.* tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 50 countries worldwide!
tarte cosmetics is seeking a talented PR & Social Community Coordinator based in Sydney Australia! The PR & Social Community Coordinator will be responsible for developing & driving local PR, eventing & social media programs for all for launches/activations as well as for the long term brand awareness strategy.
Our ideal candidate is beauty-obsessed with a proactive team player attitude, excellent communication & writing skills & is a multi-tasker that will reach deadlines in a fast-paced environment.
Marketing 360
- Build and execute integrated PR, influencer, and marketing plans tailored to the Australian market, aligned with international strategy.
- Drive strong local amplification of regional and global campaigns.
- Identify market opportunities and recommend initiatives to accelerate brand growth and awareness.
PR & Influencer Marketing
- Develop and maintain strong relationships with journalists, editors, influencers, and key industry stakeholders.
- Proactively secure brand exposure through media placements, partnerships, and creative PR opportunities.
- Organize and execute influencer events, product launches, media desksides, and brand moments.
- Collaborate with retail partners (e.g., Sephora) on local multi-brand activations and PR initiatives.
- Coordinate local PR mailers and send-outs in alignment with global guidelines.
- Monitor media and social coverage to ensure optimal brand visibility and positioning.
Social Media
- Partner with the International Social Media team to localize content and assets for the Australian audience.
- Identify emerging trends and propose locally relevant content and activation ideas.
- Support community growth and engagement initiatives.
Events & Brand Activations
- Lead end-to-end planning and execution of product launches, press days, influencer events, and brand activations.
- Manage all logistics including venues, vendors, travel, shipping, guest management, and on-site execution.
- Ensure timelines, budgets, and KPIs are met while delivering premium brand experiences.
- Build strong vendor and partner relationships to secure best-in-class services and cost efficiencies.
- Brainstorm and implement innovative event concepts and experiential activations.
Measurement & Reporting
- Track and analyze PR, influencer, and community performance (media mentions, engagement, sentiment, reach).
- Compile weekly, monthly, and quarterly performance reports for brand and competitor benchmarking.
- Provide actionable insights and recommendations to continuously improve ROI and effectiveness.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- Approximately 5 years of experience in PR, influencer, or 360° marketing roles preferably within the beauty industry.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Excellent written and verbal communication skills.
- Strong analytical mindset with reporting capabilities (Excel & PowerPoint proficiency required).
- Highly organized, detail-oriented, and solutions-driven.
- Adaptable, resourceful, and comfortable working under pressure.
- Deep understanding of social media trends and cultural landscape.
- Passion for beauty; industry experience is a strong advantage.
- Willingness to travel and support events during evenings/weekends when required.
Title: PR & Social Community Coordinator
Company: Tarte Cosmetics
Location: Sydney, New South Wales, Australia
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