Overview
PR Manager – Hospitality Jobs in New York, NY at SBH Fashion
Job Title: PR Manager – Hospitality
The PR Manager runs the brands hospitality work. You build the relationships that matter, launch restaurants and hotels, drive reservations through earned media, manage critic visits the way they should be managed, and land covers for the people you represent.
We want someone fluent in hospitality. You carry 5 to 6 accounts, mentor junior staff, and shepherd campaigns from idea to recap. This is not a desk job. You will be in the dining rooms, at the bars, in the lobbies, at the openings. You build the network because you live in it.
Responsibilities
Strategic Leadership & Team
- Run day to day operations across 5 to 6 hospitality accounts. Manage and coach a PR Coordinator and assistant. Hold the bar on quality and client alignment.
Client Strategy & Planning
- Build and execute a 360 annual communications strategy for each client. Map launches, openings, awards cycles, partnerships, and tentpoles onto a clean PR calendar. Operate as an extension of the client team across marketing, F&B, operations, reservations, sales, and ownership.
Media Relations & Pitching
- Deepen relationships across travel, food and drink, lifestyle, and business media. Pitch openings, debut menus, chef news, hotel launches, residencies, bar and wine programs, partnerships, and cultural hooks. Hit traditional outlets and the podcasts, Substacks, and emerging digital that move the conversation.
Critic Cycles, Awards & Media Hosting
- Own critic visits, anonymous reviewers, and Best Of submissions. Build long game strategies for Michelin, James Beard, World's 50 Best, Forbes Travel Guide, AAA, Condé Nast Hot List, T+L It List, Eater Award, and city honors. Run individual press stays, group press trips, and etc.
Talent & Spokesperson Strategy
- Position chefs, hoteliers, founders, GMs, and beverage directors as the spokespeople they should be. Build media training, talking points, bios, and pitch angles. Pursue thought leadership, awards, panels, podcasts, cookbooks, and TV.
Influencer, Tastemaker & Seeding Programs
- Build integrated influencer programs across food, travel, lifestyle, and culture. Manage paid and organic from sourcing through wrap. Run dining seedings, chef's table programs, tastemaker dinners and stays, cocktail collaborations, and bartender programs. Track every program against ROI, resonance, and reservations behavior.
Events & Activations
- Lead concept, production, and follow up for openings, soft launches, chef collabs, takeovers, residencies, pop ups, and press previews. Manage budgets, timelines, run of show, vendors, and logistics.
Content & Cultural Insight
- Draft press releases, media alerts, bios, press kits, talking points, and client recaps at a high standard. Track media moves, competitor openings, dining and travel trends, and cultural moments that create pitch angles. Everything should sound like the client, not a template.
Crisis & Reputation Management
- Support clients through reviews, social moments, and reputation sensitive situations with calm, strategy, and clear messaging. Develop holding statements and protocols with senior leadership.
Reporting, Budget & Project Management
- Track monthly press, coverage, influencer metrics, and reservations lift against client KPIs. Manage budget allocation, balance creative ambition against financial reality, and lead planning and execution across teams.
Who You Are
- 4+ years of agency or in house PR with meaningful time in hospitality
- Real relationships across travel, food and drink, lifestyle, and city dining editors
- Hands on experience launching restaurants and/or hotels and managing critic cycles
- Track record managing teams and complex calendars across multiple markets
- Excellent writer, strategic thinker, calm under pressure
- Polished enough to represent us at any table
- Comfortable with LaunchMetrics, Cision, Meltwater, Muck Rack, Office, and Google tools
- A real love for the hospitality world
Salary $80,000-$90,000
Title: PR Manager – Hospitality
Company: SBH Fashion
Location: New York, NY
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