Overview
PR & Communications Manager @YOOX Jobs in Milan, Lombardy, Italy at YOOX
LuxExperience is the leading digital, multi-brand luxury group and the online shopping destination for luxury enthusiasts worldwide. LuxExperience operates a portfolio of some of the most distinguished store brands in digital luxury and creates communities for luxury enthusiasts with unique digital and physical experiences.
Mytheresa, NET-A-PORTER and MR PORTER, jointly comprising the luxury segments of LuxExperience, offer highly curated edits of the most prestigious luxury brands across the world, featuring womenswear, menswear, kidswear, fine jewelry & watches, and lifestyle products.
YOOX and THE OUTNET, jointly comprising the off-price segment of LuxExperience, are the leading destinations for multi-brand off-season online luxury shopping. The NYSE listed group operates in key markets worldwide.
YOOX is the multi-brand digital platform for long-lasting fashion, design and art. It offers a curated edit of past-season collections from leading brands, alongside unique and hard-to-find pieces.
Since 2000, YOOX has built a global community of style-conscious customers, making luxury more accessible beyond seasonal cycles. Its model combines value, extended product lifecycle and a broad assortment across womenswear, menswear, kidswear and lifestyle. Through creative brand collaborations and cultural initiatives, the platform connects product with self-expression, enabling more personal and meaningful ways to experience fashion. YOOX is part of LuxExperience, the leading digital, multi-brand luxury group.
YOOX are now seeking a talented PR & Communications Manager to join the team.
Some Of The Essentials For You To Know Are
Location: Our offices in Milan (Via Morimondo), Italy
Department: Brand, Creative & Communication YOOX
Reporting into: Director of Brand, Creative & Communication YOOX
Working Model: Hybrid
Contract Type: Permanent
Role Purpose
As YOOX enters a new chapter of its evolution, we’re looking for a PR & Communications Manager to help define, elevate and amplify our brand voice.
We’re looking for someone who can shape perception, build relevance, and make the brand impossible to ignore.
This role sits at the intersection of fashion, culture, and communication, where every message matters, and every touchpoint builds (or breaks) brand equity.
Here is a breakdown of what you’ll be doing:
- Develop YOOX’s PR and communications strategy across key markets and drive implementation while demonstrating impactful results;
- Lead the development of press strategy and timelines surrounding all key brand moments, campaign launches, regional events and partnerships in an effort to build awareness, drive traffic and grow business;
- Turn brand strategy into stories people actually care about by creating and delivering relevant communications materials, ensuring that all key campaign launches and brand focuses are effectively and efficiently communicated;
- Compose local-to-global press releases and media alerts;
- Develop and execute earned media plans and secure brand building coverage for multiple seasonal campaigns, events and special collaborations;
- Increase profiles of brand and spokespersons in Italy & across other EU markets by identifying opportunities across media outlets, conferences, and industry events;
- Compile interview briefings for spokespersons in the business and written responses for features and news stories;
- In line with strategy, come up with creative ways to tell the YOOX story, celebrating campaigns, events and the profiles of its executives, via digital, print and emerging media opportunities;
- Support with planning and execution of brand events across the region such as seasonal press days, private events during fashion/art/design weeks and dinners;
- Work closely with the Brand, Marketing, Merchandising, Commercial teams to conceive and execute other special projects, optimizing owned and earned channels;
- Build & nurture strong relationships with top-tier media, key opinion leader, cultural voices and social content creators;
- Measure & closely monitor performance of campaigns, communicating successes and strategies to stakeholders across the business.
The Type Of Person We Are Looking For
- Minimum 3+ years in a PR role in a fashion, luxury or lifestyle/ multi-brand environment (e-commerce preferable);
- Proficiency both in English and Italian language;
- Strong relationships with fashion, lifestyle and generalist media;
- Event production experience;
- Proven track record of creating positive impact on business through PR and communications strategy;
- Strong presentation & superb writing skills a must;
- Proven commercial experience with working in a fast-paced environment;
- Discreet, professional and well spoken, with excellent communication skills;
- Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative;
- Pro-active and able to show initiative/ideas to constantly promote the YOOX offering;
- Creative and strategic thinker;
- Able to identify communication opportunities across multiple media platforms;
- A mindset focused on impact, not activity;
- A sense of humour!
From the moment you join LuxExperience, we are committed to making your journey with us inspirational and evolutionary. If you are passionate, committed and thrive in a collaborative and fast-paced environment, then please apply with a CV.
LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.
If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Experience Level: Mid-Senior levelWorkplace Type: Hybrid
Title: PR & Communications Manager @YOOX
Company: YOOX
Location: Milan, Lombardy, Italy
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