Overview
Performance Creative Editor, Paid Social Jobs in London, England, United Kingdom at Butter & Crust
Butter & Crust is a fast-growth weekend breakfast subscription business. We deliver freshly baked goods to customers’ doorsteps before 9 am every weekend.
We’re hiring a hands-on Performance Creative Editor to help us make better ads, faster. 📈🥐
We’re growing through Meta ads and want to get much sharper with the content we put into the account. This role is about turning real product stories, customer moments, founder ideas, London food culture and AI-generated creative into paid social ads that people actually stop for, understand and act on. 🎥⚡
This is not a “post nice things on Instagram” role. It’s a performance creative role. You’ll be making short-form videos, statics, carousels, UGC-style edits and AI-assisted ad concepts for Meta, Instagram and TikTok, then using the results to decide what to make next.
We care about speed, volume and learning. We would rather have 10 good, testable ads than one polished brand film.
You’ll own creative production for paid social, including:
- Editing short-form Meta ads from founder footage, product clips, customer content and UGC-style material 🎬
- Creating simple, effective static ads, carousels and product-led creatives
- Writing and testing hooks, headlines, captions and ad copy ✍️
- Turning customer reviews, testimonials and product benefits into strong ad concepts
- Using tools like Claude, ChatGPT, Higgsfield, Runway, Midjourney, Kling, Magnific, Photoshop AI, Canva and CapCut to move faster and create more variations 🤖
- Building AI-assisted workflows for concepting, storyboarding, scripting, image generation, video generation and creative testing
- Repurposing existing assets into multiple angles, formats and iterations
- Planning small content shoots, shot lists and founder/customer content prompts when needed
- Building a library of hooks, angles, testimonials, product claims and reusable assets
- Working closely with the media buyer to understand what is performing and what to make next 📊
Ideal experience:
- Making paid social creative for Meta, ideally for ecommerce, DTC, food, hospitality, local delivery or subscription brands 🚀
- Editing short-form video quickly and cleanly
- Experience with Claude, Higgsfield, Runway, Kling, Midjourney, Magnific or similar tools
- Writing simple, natural hooks that feel human rather than over-polished
- Creating statics in Canva, Figma, Photoshop or similar
- Understanding why people buy, not just what looks good
- Using performance data to shape creative decisions
- Working in fast-moving, high-output environments
Bonus points for:
- Strong taste in food, home, mornings, lifestyle or local London content 🥖
- Experience making UGC-style ads, founder-led ads or direct-response creative
- Confident use of generative AI tools, especially for ad concepts, image-to-video, product scenes, storyboards and rapid creative variations
- Basic motion graphics or animation skills
- Comfortable taking a rough idea and turning it into five strong ad concepts quickly
- A genuine love of very good bread and pastries 😋
The Package
- 💸Salary: £30,000-£40,000 full-time equivalent, depending on experience
- 🏡Workplace: Our office is a 10-minute walk from Battersea Power Station, with flexibility for WFH
- 🕒Working arrangement: Open to freelance, part-time or full-time to start
- 🤖Frontier AI Max plans and credits to support your AI-assisted output
- 🥐Perk: A free weekly Butter & Crust subscription
PSA: This is a hands-on, high-output role. If you like moving fast, making lots of creative, testing what works, and seeing your work directly drive growth, you’ll love it here.
To apply, please send:
- Your CV or portfolio
- 3–5 examples of paid social creative you’ve made (feel free to attach a link to your CV or email them to [email protected])
View our Candidate Pack for This Role:
https://drive.google.com/file/d/1DstejGl1tH_O7yYw3PwIE_DxS9pPAHA9/view?usp=sharing
Title: Performance Creative Editor, Paid Social
Company: Butter & Crust
Location: London, England, United Kingdom
Category:
