Overview
Part-Time Social Media Manager Jobs in New York, NY at GOOD HOUR ™
About GOOD HOUR
GOOD HOUR™ is a modern iced matcha latte built for the people who actually do things — creators, builders, entrepreneurs, athletes. We make a premium pre-mixed iced matcha latte that takes 10 seconds to prepare and tastes better than the $9 café version.
Our Drop 001 launches Saturday, June 27, 2026. We sold our first 120 numbered Foundation Launch Kits to the people who'll become our first community. We're building toward a long-term, founder-led brand with a layered drop model, a subscription engine, and a category-defining aesthetic.
If you're tired of working on brands that look like everyone else and want to help build one that doesn't — read on.
The Role
We're hiring a part-time, NYC-based Social Media Manager to own the @goodhourmatcha brand account and amplify the founder voice across our channels.
This is a hands-on role for someone who has a sharp taste filter, edits like a creator, and knows how to build a brand presence from real results — not fluff. CPG experience is required, not preferred.
You'll work directly with the founder (Brandon) and have full ownership of the brand account day-to-day. ~10-15 hours per week to start.
This is a launch hire with a real growth path. We're looking for someone who wants to build the social media function from the ground up — and own it as we scale. As the brand grows, the right person grows with it: more hours, broader scope, ownership of the entire social department, and the chance to build a team underneath them. This is the room on the ground floor.
What You'll Own
- Day-to-day management of @goodhourmatcha on Instagram + TikTok
- Posting cadence — 3-5 brand posts per week (Reels, Stories, carousels, TikToks)
- Editing the founder's raw content into platform-ready cuts (he sends voice notes + iPhone clips, you turn them into something that ships)
- Community engagement — DMs, comments, replies, building real relationships with our first 120 founders and the broader audience
- Weekly analytics + performance reports with suggested adjustments
- Sourcing trending audio + cultural moments that align with our brand
- Coordinating UGC pipeline with paid + organic creators
- Asset repurposing across formats (one creator shoot → multiple posts across platforms)
- On-site presence at local NYC + tri-state brand events on weekends (typically 1-2 per month) — capturing content, supporting the team, building community
Where The Founder Stays Hands-On
Brandon owns the founder voice on his personal channels (Threads, X, his personal IG + TikTok) and all brand strategy decisions. You own everything else.
We work together — but the moat is the founder voice. Your job is to amplify it, not replace it.
Who You Are
- Required: 2+ years of direct experience managing social media for a CPG brand — brand-side, agency-side, or freelance with named CPG clients. Show us the work, show us the results.
- Required: NYC-based — you can be on the ground at our events and shoots
- Required: Available for occasional weekend event attendance (1-2 per month)
- Strong eye for premium aesthetic — your work would feel at home next to Recess, Magic Mind, MUDWTR, Aesop
- Can edit a vertical video into a tight, scroll-stopping cut without a creative director hovering
- Native to IG + TikTok culture but writes with discipline (no overly trendy filler)
- Comfortable in a low-corporate, high-ownership environment
- Available 10-15 hours per week consistently
The Logistics
- Hours: 10-15 per week, flexible scheduling
- Weekend availability: occasional, 1-2 events per month for on-site content capture
- Compensation: $2,000-$2,500 per month based on experience
- Start date: Mid-July 2026 (after Drop 001 launches and post-launch ops settle)
- 30-day paid trial period → ongoing engagement if alignment is right
- Independent contractor (1099)
The Perks
- Free GOOD HOUR gear — Foundation Launch Kits, glass Tumblers, future merch capsule access
- Priority access to every future Drop before public release
- Free monthly GOOD HOUR matcha subscription
- NYC event access — launches, founder dinners, brand activations
- Be part of the Drop 001 founding team story — you joined when there were 120 of us
- Clear path to full-time role with ownership of the entire social media department as we scale — building team, owning strategy, growing with the brand
NYC Required · On-the-Ground · 10-15 hrs/week · Start: Mid-July 2026
How To Apply
Send the following to [email protected] with the subject "GOOD HOUR — SMM":
- Your portfolio — 2-3 CPG brand accounts you've run or contributed to, with real results
- Your read on GOOD HOUR's current positioning + one thing you'd do differently or better
- A brief intro about you (no cover letter wall of text — make it feel like you)
Applications reviewed on a rolling basis. We'll move fast for the right person.
— Brandon
Title: Part-Time Social Media Manager
Company: GOOD HOUR ™
Location: New York, NY
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