Overview
Paid Social Strategist Jobs in City Of London, UK at Aspire
Location: City Of London
Paid Social Creative Strategist
Camden, London + onsite 5 days a week
50-60K + Benefits
We’re partnered with one of the UK’s fastest-growing consumer wellness brands
, currently scaling rapidly across both the UK and US markets
.
They’re building a best‑in‑class performance creative function and are looking for a Paid Social Creative Strategist to take ownership of creative strategy across paid social channels.
This is a strategy-first role
, sitting at the intersection of performance data, consumer insight, and creative execution
. Perfect for someone who loves understanding what makes people stop scrolling, engage, and convert
.
The Role
You’ll lead the creative thinking behind paid social performance, owning testing strategy, creative learnings, and the briefing process for creators and designers.
- How to scale those learnings into repeatable frameworks
Key Responsibilities
- Own paid social creative strategy across Meta, Tik Tok, and other performance channels
- Analyse performance data to uncover winning hooks, messaging, formats, and visual angles
- Build and optimise a structured creative testing roadmap
- Develop hypothesis‑led testing frameworks with clear KPIs and learning agendas
- Brief UGC creators, freelance talent, and internal design teams
- Spot emerging platform trends, creative formats, and competitor opportunities
- Collaborate closely with performance marketing and acquisition teams to align creative with spend strategy
What They’re Looking For
- 2-4+ years’ experience in paid social creative strategy, performance creative, or growth marketing
- Strong hands‑on understanding of Meta and Tik Tok ad creative
- Excellent ability to translate data into creative decisions
- Experience building testing frameworks and creative iteration loops
- Strong briefing and stakeholder management skills
- Naturally strong eye for content, storytelling, and conversion‑led creative
- Experience in DTC, eCommerce, wellness, beauty, lifestyle, or consumer brands is highly desirable
Why This Role
A brilliant opportunity to join a high‑growth consumer brand where creative is at the heart of performance. Huge scope to shape testing culture, influence acquisition strategy, and make a measurable impact on revenue growth.
We Are Aspire Ltd are Disability Confident Committed employer
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Title: Paid Social Strategist
Company: Aspire
Location: City Of London, UK
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