Overview
Paid Media Creative Strategist Jobs in United Kingdom at KYORI Studio
CREATIVE STRATEGIST — KYORI STUDIO – REMOTE/HYBRID – LEEDS/MANCHESTER/LONDON
KYORI Studio is a marketing agency working with ambitious consumer and DTC brands across categories like wellness, lifestyle, and challenger CPG. We're looking for a Creative Strategist to join us and partner closely with our paid media team to drive better creative performance for our clients.
The role
You'll own the creative strategy layer that sits between performance data and the work our team produces. That means analysing how ads are performing across Meta, TikTok, Google, and other paid channels, identifying what's working and why, and turning those insights into clear, actionable briefs for designers, copywriters, and video editors.
You'll be the person who can look at a creative testing dashboard and articulate a point of view: which hooks are landing, which angles are fatiguing, what to test next, and where the bigger strategic opportunities sit. You'll write briefs that give creatives a strong foundation, and you'll present strategy and results directly to clients.
Day-to-day responsibilities
- Analyse paid creative performance across client accounts and surface insights that shape the creative roadmap
- Develop creative strategies and testing frameworks for new and existing clients
- Write detailed creative briefs covering hooks, angles, formats, and messaging
- Collaborate closely with paid media buyers to align creative output with performance goals
- Identify creative trends, competitor activity, and platform shifts that affect our clients
- Present strategy, performance learnings, and recommendations to clients
- Work alongside designers and editors to ensure briefs translate into strong creative
What we're looking for
- 3+ years in creative strategy, performance creative, or growth marketing
- Strong understanding of paid social and direct response – you know what makes an ad work, not just look good
- Comfortable interpreting performance data and forming creative conclusions from it
- Excellent written communication; you can write a brief that genuinely inspires creative work
- Confident presenting to and working directly with clients
- Curious about how AI tools are reshaping creative production
If this sounds like the role you've been waiting for, we'd love to hear from you 🚀
Title: Paid Media Creative Strategist
Company: KYORI Studio
Location: United Kingdom
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