Overview
Paid Ad Creative Producer Jobs in United States at The Better Bakehouse Company
BAKEFUL
Creative Strategist & Content Producer
Freelance | Remote/Hybrid | Reports to: Marketing Lead
About the Role
Bakeful is a clean-ingredient, better-for-you donut and sweet baked goods brand with retail distribution at Target. We're building the marketing engine to match — and we need a rare kind of person to help drive it.
This role sits at the intersection of brand strategy and content production. You'll be fluent in the why behind creative decisions and capable of executing against them — identifying, producing, sourcing, and repurposing content that fuels disciplined test-and-learn media programs. You won't be handed a brief and left alone, but you won't need your hand held either.
We're looking for a brand builder at heart — someone who cares about the long game, not just the next post.
What You'll Do
Brand Strategy & Creative Direction
- Internalize and contribute to Bakeful's strategic framework — audience hypotheses, source-of-volume thesis, positioning — and ensure all creative output is in service of it
- Bring to life a creative lane architecture that intersect consumer personas with product messaging, filtered through a brand positioning that also enables clean A/B testing across audiences, formats, and messages
- Identify creative opportunities rooted in cultural, category, and consumer insight — not just trending formats
- Bring an independent POV. We don't need a yes person; we need someone who can pressure-test ideas including their own
Content Production & Sourcing
- Produce, direct, or source short-form video and static content for paid (Meta, TikTok) media channels
- Repurpose existing assets intelligently — identifying what's latent in the content library and extracting new value from it
- Brief and manage freelance creators, UGC talent, genAI, and micro-influencers with clear, strategically grounded creative direction
- Maintain editorial calendar discipline across channels with an eye toward both brand consistency and channel-specific optimization
Performance & Insights
- Read and interpret digital media reporting across Meta, TikTok, and retail media (Target Roundel) — not just surface metrics, but what the data is actually saying about creative performance
- Translate reporting into actionable creative hypotheses for the next test cycle
- Maintain a feedback loop between what's running, what's learning, and what gets made next
Who You Are
- You've worked in brand marketing or content strategy — ideally in CPG, food/bev, or a DTC brand with retail presence
- You can move fluidly between a brand positioning conversation and a Meta Ads dashboard conversation without losing the thread
- You understand creative testing methodology — what a creative lane is, why it matters, and how to design content that actually teaches you something
- You've produced or directed short-form video content and know what "good" looks like for paid social
- You write well. Clear briefs, sharp copy, concise POVs, insightful.
- You're comfortable with ambiguity and energized by early-stage brand building, not paralyzed by it
- You don't confuse activity with progress. You know the difference between making content and building a brand
- You are a builder and can navigate ambiguity
Nice to Have
- Some experience with Meta Ads Manager and/or TikTok Ads
- Background in or genuine enthusiasm for food, baking, or CPG culture
- Ability to derive insights from data that generate more compelling and engaging creative
- Exposure to influencer/UGC program management
What We Offer
- A seat at the table — this isn't an execution-only role; your strategic thinking will shape decisions
- Direct exposure to brand building at the growth stage, with a category-disrupting product
- A lean, high-trust team that moves fast and takes the work seriously but still operates with a fun, respectful culture
- Competitive compensation commensurate with experience
Title: Paid Ad Creative Producer
Company: The Better Bakehouse Company
Location: United States
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