Overview
MINI Marketing Manager Jobs in Cyberjaya, Selangor, Malaysia at BMW Group Malaysia
BMW Group Malaysia
About the job
At the BMW Group, everything starts with passion. It transforms a profession into a vocation and drives us to continuously reinvent mobility while creating exceptional experiences for our customers.
We are currently looking for a MINI Marketing Manager to lead the development and execution of integrated marketing strategies, brand communications and customer engagement initiatives for MINI Malaysia. This role will be responsible for driving brand awareness, supporting retail performance and delivering impactful campaigns across all customer touchpoints.
Your responsibilities include:
Marketing Strategy & Brand Communications
- Responsible for the development and execution of MINI marketing strategies and brand communications across ATL, BTL, digital, social media, experiential marketing and retail touchpoints.
- Lead end-to-end marketing planning and execution for product launches, tactical campaigns and always-on brand initiatives, ensuring delivery against agreed objectives, KPIs and budgets.
- Drive customer acquisition, lead generation and conversion initiatives in collaboration with the Sales and Dealer Network.
- Review and steer creative concepts, media strategies, content plans and campaign outputs to ensure alignment with MINI brand standards and business objectives.
- Monitor campaign performance, customer journey metrics and marketing effectiveness to identify opportunities for optimisation and enhanced ROI.
- Ensure close collaboration with internal stakeholders, regional teams, agencies and external partners to deliver integrated marketing activities.
Agency, Budget & Retail Marketing Management
- Manage marketing agencies and vendors to ensure effective campaign execution and delivery.
- Plan, monitor and optimise marketing budgets to maximise business impact and resource efficiency.
- Support retail marketing activities and work closely with dealer partners to drive local marketing effectiveness and customer engagement.
- Act as a MINI brand guardian, ensuring consistency across all communication channels and customer touchpoints.
- Support procurement activities, including agency tenders, vendor evaluations and ongoing supplier management.
Your profile:
- Bachelor's Degree in Marketing, Communications, Business Administration, Multimedia or a related discipline.
- Minimum 5 years of experience in marketing, brand communications and campaign management.
- Proven experience managing integrated marketing campaigns across digital, ATL, BTL and events.
- Experience managing creative, media and digital agencies.
- Strong understanding of digital marketing platforms, analytics and campaign performance measurement.
- Automotive, premium or lifestyle brand experience will be an added advantage.
- Strong analytical, organisational and stakeholder management skills.
- High level of ownership, attention to detail and ability to thrive in a fast-paced environment.
What we offer:
- Attractive remuneration package
- Flexible working practices
- Continuous learning and career development opportunities
- Health and wellbeing initiatives
- A dynamic, inclusive and sustainable working environment
If you are passionate about building impactful brands and creating exceptional customer experiences, we look forward to receiving your application.
At the BMW Group, diversity and inclusion are fundamental values. Recruiting decisions are based on personality, experience and skills, ensuring equal opportunities for all.
Title: MINI Marketing Manager
Company: BMW Group Malaysia
Location: Cyberjaya, Selangor, Malaysia
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