Overview
Media Planner Jobs in Sofia, Sofia City, Bulgaria at The Huts Group
Company Description
The Huts Group is a full-service agency specializing in creative, media, account handling, strategic planning, and production. We're one of Bulgaria's leading advertising agencies, with a talented team that brings diverse skills and perspectives to every project. We believe in fostering creativity, collaboration, and a culture where everyone can thrive.
Role Description
This is a full-time hybrid position based in Sofia, with flexibility for remote work.
As a Media Planner, you will be responsible for developing and executing media strategies across traditional channels, including TV, radio, print, outdoor, and cinema. Working closely with clients and internal teams, you will transform business objectives into effective media plans, manage campaign execution, monitor performance, and identify optimization opportunities. You will also collaborate with media partners, negotiate placements, and ensure campaigns are delivered accurately and efficiently.
Key Responsibilities
- Develop strategic media plans across TV, radio, print, outdoor, and other offline channels
- Build media recommendations aligned with client objectives, target audiences, and budgets
- Coordinate campaign implementation with media owners and internal teams
- Monitor campaign delivery and ensure accurate execution according to agreed plans
- Analyze campaign performance and prepare post-campaign evaluations and insights
- Negotiate and manage media placements to maximize campaign effectiveness
- Present media plans, recommendations, and campaign results to clients
- Stay informed about media consumption trends, audience insights, and developments in the Bulgarian media landscape
Qualifications
- 2+ years of experience in media planning or buying, preferably within a media or advertising agency
- Solid understanding of the Bulgarian media market, including TV, radio, print, and out-of-home advertising
- Experience developing media plans and managing campaigns with multiple stakeholders
- Strong analytical skills and the ability to interpret media research and campaign results
- Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously
- Strong communication and presentation skills
- A proactive mindset with excellent attention to detail
- Experience working with media planning and research tools is considered an advantage
- Fluency in both English and Bulgarian is essential
Why Join Us?
- Work with diverse brands at one of Bulgaria's top advertising agencies
- Collaborative, supportive team environment with talented professionals
- Hybrid work model with flexibility
- Competitive salary and benefits package
- Opportunity to grow your skills and work on exciting campaigns
How to Apply
Send your CV in English. Only shortlisted candidates will be contacted.
Title: Media Planner
Company: The Huts Group
Location: Sofia, Sofia City, Bulgaria
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