Overview
Media Director (Entertainment) Jobs in Ho Chi Minh City, Vietnam at LeenaHR
Tổng quan về công việc và trách nhiệm
- The Media Manager/ Director is the creative architect and production leader behind all GAM content, from esports storytelling to social media, partnerships, and original shows.
- You’ll oversee the full content lifecycle: concept → production → post → performance, managing a high-performance creative team while ensuring every piece of content elevates the GAM brand and its partners.
1. Creative Strategy & Leadership (25%):
– Develop and execute GAM’s content strategy across esports, lifestyle, and brand partnerships.
• Brand Storytelling: Collaborate with BD and Esports to turn campaigns, tournaments, and partnerships into powerful stories.
• Performance Tracking: Set and monitor content KPIs (views, engagement, retention, conversion) to improve creative ROI.
2. Storytelling & Campaign Creation (25%)
– Develop and execute storytelling campaigns across esports, lifestyle, and partnerships.
– Turn player journeys, tournaments, and brand collaborations into authentic, emotionally resonant stories that strengthen GAM’s influence and audience engagement.
3. Media Production Oversight (25%)
– Lead the entire production process — from concept to post-production to deliver world-class content on time and on brand.
• Original IP Development: Oversee GĀMChangers Podcast and other upcoming media formats, from planning to launch.
4. Performance & Optimization (15%)
– Define and track key creative KPIs such as views, engagement, retention, and conversion.
– Analyze results to continuously optimize storytelling impact, content performance, and creative ROI.
5. Team Leadership & Culture Building (10%)
– Recruit, coach, and inspire creative talents who embody GAM’s culture and values.
– Foster a collaborative, high-performance environment that blends creative innovation with professional discipline.
Kỹ năng và kinh nghiệm tối thiểu
– At least 7 years in creative leadership, preferably in esports, entertainment, or digital media agency.
- Proven portfolio of campaigns, branded content, or IP launches
– Proven experience in working with commercial projects
- Strong leadership and project management skills (ClickUp or similar tools a plus)
– Deep understanding of Gen Z / gaming audiences and social media ecosystems
- Bilingual (English & Vietnamese)
Ưu tiên có kỹ năng và kinh nghiệm
– Mandarin is a plus
Tại sao ứng viên nên làm ở đây
– Salary Scale: attractive compensation package + bonus
- Comprehensive Benefits: Medical, insurance, and social security coverage.
– Modern Work Environment: State-of-the-art workspaces with exceptional perks and a supportive team.
- Engagement: Exciting activities and recognition programs to celebrate your achievements.
- Professional Growth: A culture that fosters leadership development and high performance.
- Coaching: Opportunities for personal development plans and continuous improvement.
- Flexibility: Flexible working arrangements to maintain work-life balance.
- Global Presence: Join a global group at the forefront of the eSports and media industry
Báo cáo cho
General Director / Commercial Director
Quy trình phỏng vấn
Personality test & Phone screen -> Interview offline with CEO.
Title: Media Director (Entertainment)
Company: LeenaHR
Location: Ho Chi Minh City, Vietnam
Category:
