Overview
Marketing Specialist Apprentice Jobs in Greater London, UK at HARRIS CITY ACADEMY CRYSTAL PALACE
Location: Greater London
The founder and sponsor of the Harris Federation, Lord Harris of Peckham, opened our first school in 1990. We have, over the past thirty years, implemented ideas and initiatives that have transformed the opportunities of pupils from working class and disadvantaged backgrounds. Harris academies are widely recognised as a force for social mobility. We are immensely proud of the role that our alumni are now beginning to play in the world and of what we believe our current generation of pupils will go on to achieve.
We now have over 50 schools educating more than 40,000 young people across London and Essex, and employ over 5,000 staff across our academies and head office. With the majority of our academies located in areas of high socioeconomic disadvantage, a high-quality education is key to the futures of the pupils we serve.
As a provider of employment and education, we value the diversity of our staff and students, and all our staff are equally valued and respected. We are committed to providing a fair, equitable and mutually supportive learning and working environment for our students and staff.
Our work will impact many generations to come, and our staff come from all backgrounds and walks of life, coming together to inspire young minds. We promote an inclusive culture that embraces the valuable and enriching contribution that all of our community make. We continue to be proactive in uplifting and supporting all voices at Harris.
To discover more about our culture, ethos and what it is like to work here, visit the Why Work For Us page.
Summary
We have an opportunity for a Marketing Specialist Apprentice to support the Central Quadrant of Harris secondary academies, helping to identify, attract and engage our communities.
Working with the Assistant Director and Principals from the Quadrant, you will have the opportunity to support with our Academy marketing strategies, including social media channels, newsletters, events and create graphic designs, images and videos for both organic and paid campaigns. You will also work with the Federation Talent Attraction Partner.
This is an apprentice role with a fixed-term duration of 18 months. Your learning will be supported by the completion of the Multi-Channel Marketer Level 3 apprenticeship programme.
The Central Quadrant academies are based in Southwark, Lambeth, Wandsworth, Croydon and Bromley and the successful candidate will be part of the academy team. We can be flexible on your base academy within the Central Quadrant.
Main Areas of Responsibility
- Developing and implementing marketing and communications strategies, primarily focussing on student and staff recruitment and improving brand awareness
- Designing and generating mixed media content for use on academy websites and relevant social media to increase brand awareness and drive engagement
- Managing day-to-day social media posting and platforms
- Helping to develop compelling campaigns that resonate with our target audiences
- Ensuring brand consistency across all communications and external media
- Writing, editing, proofreading and publishing press releases and academy newsletters
- Monitoring and adjusting campaigns to meet budget and performance objectives
- Using data analysis tools to record, interpret, and analyse campaign performance, and creating and delivering actionable reports driven by these insights
- Conducting ongoing research into audiences, preferences and trends
- Researching and generating ideas to maximise audience engagement
- Performing keyword research to identify trends and develop content which improves SEO, discoverability, and engagement
- Using industry standard packages to edit content
- Photographing and videoing events and activities at the Academy and cataloguing and maintaining the Academy digital photo library
Qualifications & Experience
- Are skilled in writing tailored messages for different audiences
- Are a creative thinker with the capacity to create engaging campaigns
- Take ownership and deliver consistently high standards of work
- Are able to write clear and concise briefs for design and digital projects
Title: Marketing Specialist Apprentice
Company: HARRIS CITY ACADEMY CRYSTAL PALACE
Location: Greater London, UK
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