Overview
Marketing Officer (Digital & Social Media) Jobs in Hong Kong SAR at Aice Brands Ice Cream Philippines Inc.
Role Description
The Marketing Officer (Digital & Social Media) is responsible for planning, executing, and optimizing digital marketing initiatives to enhance brand visibility, audience engagement, and overall marketing performance. This role focuses on managing social media platforms, digital campaigns, and online content to support business objectives and strengthen the organization’s digital presence.
Key responsibilities include creating and curating engaging content across various digital channels, including social media platforms, websites, and email campaigns. The Marketing Officer develops content calendars, coordinates campaign launches, and ensures consistent messaging aligned with brand guidelines.
The role involves monitoring digital performance metrics, analyzing user engagement, and leveraging data-driven insights to improve campaign effectiveness. The Marketing Officer stays up to date with emerging digital trends, platform algorithms, and best practices to continuously refine strategies and maximize reach and impact.
Collaboration is an essential aspect of this position, working closely with design, content, and marketing teams to deliver cohesive and high-quality campaigns. The Marketing Officer also engages with online communities, responds to audience interactions, and supports reputation management across digital platforms.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Strong understanding of digital marketing principles, social media platforms, and content strategies.
- Proficiency in social media management tools, analytics platforms, and content creation tools.
- Excellent written and verbal communication skills, with the ability to create engaging digital content.
- Strong analytical skills to interpret data and optimize campaign performance.
- Creative mindset with attention to detail and brand consistency.
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
- Familiarity with SEO, SEM, and paid social media advertising is an advantage.
- Strong organizational and coordination skills with a collaborative approach.
- Passion for digital trends, audience engagement, and continuous improvement in marketing performance.
Title: Marketing Officer (Digital & Social Media)
Company: Aice Brands Ice Cream Philippines Inc.
Location: Hong Kong SAR
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