Overview
Marketing Officer (Digital & Social Media) Jobs in Hong Kong SAR at SMC Agri Ltd.
Role Description
As a Marketing Officer (Digital & Social Media), you will support the planning, execution, and optimization of digital marketing initiatives across multiple online channels. You will be responsible for creating engaging content, managing social media presence, monitoring campaign performance, and helping strengthen brand awareness and audience engagement.
Key responsibilities include developing and scheduling content for social media platforms, coordinating digital campaigns, maintaining content calendars, and ensuring brand consistency across all digital touchpoints. You will collaborate with internal teams to produce marketing materials, support promotional activities, and contribute ideas for audience growth and customer engagement.
You will also track key performance metrics, analyze campaign results, prepare marketing reports, and identify opportunities to improve digital reach and effectiveness. Staying informed about industry trends, emerging platforms, and digital marketing best practices will be an important part of the role.
Qualifications
- Strong understanding of digital marketing principles and social media platforms
- Knowledge of content creation, content marketing, and online audience engagement strategies
- Familiarity with social media management tools and content scheduling platforms
- Understanding of digital advertising concepts, including paid social and online campaigns
- Ability to analyze marketing data and interpret campaign performance metrics
- Strong written and verbal communication skills with attention to brand messaging
- Creative mindset with the ability to generate engaging content ideas
- Knowledge of SEO, SEM, and website content optimization principles
- Familiarity with graphic design, video content, or multimedia production tools is advantageous
- Strong organizational skills and ability to manage multiple projects simultaneously
- Attention to detail and commitment to maintaining brand consistency
Title: Marketing Officer (Digital & Social Media)
Company: SMC Agri Ltd.
Location: Hong Kong SAR
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