Overview
Marketing Officer (Digital & Social Media) Jobs in Hong Kong SAR at Star Sports Ads
Role Description
The Marketing Officer (Digital & Social Media) is responsible for driving the organization’s online presence, brand visibility, and audience engagement across digital channels. This role focuses on planning and executing digital marketing strategies, managing social media platforms, and creating compelling content that resonates with target audiences and supports business objectives.
Key responsibilities include developing and implementing social media strategies, managing content calendars, and producing engaging multimedia content across platforms. The role involves monitoring digital performance metrics, analyzing user behavior, and optimizing campaigns to improve reach, engagement, and conversion outcomes. Close collaboration with internal teams ensures alignment of messaging, brand consistency, and integrated campaign execution.
The position also requires staying up to date with digital trends, platform algorithms, and emerging technologies to continuously refine marketing approaches. The Marketing Officer plays a key role in strengthening brand identity, building online communities, and enhancing customer engagement through creative and data-driven initiatives.
Qualifications
- Strong understanding of digital marketing channels, including social media, content marketing, and online campaigns
- Proficiency in content creation, copywriting, and basic design or multimedia tools
- Ability to analyze campaign performance and translate data into actionable improvements
- Familiarity with social media platforms, trends, and audience engagement strategies
- Excellent communication skills and a strong sense of brand voice and storytelling
- Ability to manage multiple campaigns and deadlines in a fast-paced environment
- Creative mindset with attention to detail and a results-driven approach
- Strong organizational and project coordination skills
- Adaptability and willingness to learn new tools, platforms, and marketing techniques
Title: Marketing Officer (Digital & Social Media)
Company: Star Sports Ads
Location: Hong Kong SAR
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