Overview
Marketing & Media Lead Jobs in Greater Toronto and Hamilton Area, Ontario, Canada at SOSA
Contract · Remote (Canada-based, Southern Ontario preferred) · Occasional field travel · Reports to the CEO (Blake Moynes) and COO (Cody Moynes)
THE ROLE
We are hiring a Marketing & Media Lead who can grow into the Creative Director seat for SOSA's media presence. This is a core hire, not a posting role.
We already have great content, a great team, and great partners. What we need is a leader who adds purpose, structure, and cadence so marketing reliably drives our projects, trips, and partnerships forward.
You will own the Master Marketing Map, the system that coordinates campaign timelines across all trips, brand partnerships, NGO initiatives, and SOSA's brand pillars. You will sit at the center of our marketing hub, translating opportunities into deliverables for our storytelling team and driving distribution across every platform we run. You inherit a brand foundation already built (brand guidelines, a marketing roadmap, an established content engine), so you are building on momentum, not starting from zero.
You will lead, not micromanage, a distributed contractor team: our long-form / YouTube editorial lead, our short-form / reels lead, our in-field visual storytelling director, our design support, and our external production partner (VidPros).
This is a growth role. We are hiring for the next five years, not the next five months. SOSA is at an inflection point: scaling trips and projects year over year, moving brand revenue toward retainer and anchor partnerships, and turning our media library into a licensable IP asset. The marketing leader who builds the system grows into the senior marketing seat at SOSA, in scope, in team, and in compensation.
If you want a stable role with fixed boundaries, this is not it. If you want to plant a flag, build the function, travel to the field, and grow into a leader of a brand that genuinely matters, this is the role.
WHAT YOU WILL OWN
Marketing strategy and the Master Marketing Map
Own the marketing map: campaign timelines across every trip, brand partnership, NGO initiative, apparel drop, and brand pillar Set and hold a reliable publishing cadence of quality storytelling media across YouTube, short-form, carousels, and newsletter Coordinate SOSA, SOSA Experiences, and Blake Moynes' channels so they amplify each other Run the SOSA content calendar in Asana, keeping statuses, tasks, and due dates current
Cross-platform media architecture
Map every SOSA story across Instagram, YouTube, TikTok, LinkedIn, Facebook, and newsletter Define minimum deliverable packages per initiative and hold the production team to them Translate NGO partner initiatives into stories our audience and the wider world care about
Storytelling across our pillars
Lead storytelling across SOSA's full content universe: wildlife challenges, wild-spaces protection, travel, SOSA trips, SOSA apparel, partner initiatives, and behind-the-scenes of the team and community Protect and evolve the SOSA brand voice: empowering, authentic, purpose-driven
Hands-on content creation
Make the work, do not just manage it: personally cut reels, design graphics and thumbnails, write copy, and shape promo videos for trips, campaigns, and launches, setting the creative bar by example Collaborate with our storytelling director on thumbnails, overlays, and creative hooks for YouTube Stay close to the audience: monitor and respond to community engagement across our platforms
Brand partnerships and deliverable delivery
Lead SOSA's brand-partnership coordination: take brand-deal meetings and help negotiate sponsorships, as a team, on behalf of SOSA and Blake Own the handoff from signed deal to delivery: embed each partner's committed deliverables into trips and projects already on the go, with clear owners and deadlines Brief our in-field teams on exactly what to capture for each partner, so our editors have what they need to build the sponsored assets and posts Move brand revenue from sporadic deals toward anchor and retainer partners; scope and price deliverable packages and protect usage rights
Creative direction
Act as the creative bar for everything that goes out under SOSA, in collaboration with the leadership team Plan each project's deliverables from the start so a single trip or shoot serves influencer collaborations, brand-partner deliverables, NGO awareness, and SOSA brand-building at once Develop campaign concepts for trip announcements, brand activations, apparel drops, and conservation moments
In-field production and guest experience
Travel to select expeditions to support immersive guest experiences and help capture film and photo in the field Make sure the in-field team captures the media our editors need, so every trip converts cleanly into assets and posts Come home from a trip with a clear plan for how that footage becomes the next quarter of content
On-camera presence and brand ambassador
Represent SOSA on camera: behind the scenes, in the field, and in curated content across YouTube and social Hold consistent SOSA-aligned messaging, tone, and conduct in everything you front, and help document partner impact and field experiences firsthand
Performance and growth
Track performance across channels and use insights to sharpen what we publish Prepare monthly performance reports (social and email) with insights and next steps Run social listening to spot conservation conversations, trends, and partnership opportunities
Website and store
Manage our web-developer relationship and make quick, basic Shopify updates yourself Own the store and site look: product visuals, product photography, and landing-page aesthetics Co-lead store pricing and product launches with the COO, keeping thesosa.com working as a conversion hub for bookings, partnerships, and apparel
Team leadership and production management
Manage the content creation and editing teams day to day: brief the work, assign it, review to the quality bar, keep every deliverable on deadline, and unblock the team Work closely with our trip-building and guest-experience lead and our storytelling director Stay available and responsive to a distributed contractor team across multiple time zones Keep the team transparent with weekly status updates, and keep shoot assets organized and searchable in Drive As we grow, hire and lead additional editors and channel managers under your direction
WHO YOU ARE
A self-starter and a leader: you will not be micromanaged, you will be trusted to own this and grow it An entrepreneur at heart: you spot opportunity, take initiative, and build things bigger than yourself A lifelong learner with a genuine growth mindset, ready to grow into this role and help design it as you go A strong storyteller with editorial judgement A systems thinker who can see across platforms, campaigns, and partners Comfortable taking brand meetings, talking digital media, and closing deals Fluent in short-form video, including moderate editing skills Comfortable making decisions from analytics, not just instinct Genuinely values-aligned with conservation: you care about why SOSA exists, not just how it markets Comfortable on camera as an on-screen presence and brand ambassador Comfortable in a lean, contractor-based team, and ready to travel internationally to the field when it counts
REQUIREMENTS
Proven experience managing and growing social channels for a brand or public figure (share concrete examples and metrics) Demonstrated experience with influencer or brand deals: sourcing, pitching, negotiating, or executing Advanced experience creating and editing short-form video Strong graphic-design skills with proficiency in Canva Deep understanding of social platforms, algorithms, and emerging formats Excellent written communication for newsletters, captions, pitches, and contracts Canada-based, ideally Southern Ontario, able to drive or fly out of Toronto when occasionally needed Valid passport and willingness to travel internationally for field shoots Reliable, self-directed remote work habits and consistent availability to a distributed team
BONUS
Direct experience negotiating brand deals on behalf of a creator, agency, or brand Background in conservation, sustainability, travel, or nonprofit communications Photography or videography skills Email-marketing experience Shopify editing and maintenance, SEO, or AEO experience
WHAT WE OFFER
Ownership of the marketing function for a fast-growing conservation company with 30+ NGO partners across six continents Real adventure: travel to the field, meet our partners, and help create the stories you market Direct collaboration with Blake Moynes (Founder, 450K+ following) and a tight team of contractors who genuinely care about wildlife conservation A content engine that is already producing. Your job is to make the most of it, not build from zero. Flexible, remote contract structure with clear scope and deliverables
COMPENSATION
Negotiable base retainer and/or hourly, depending on experience, invoiced monthly Field travel: flights, lodging, and food covered by SOSA for projects and guest experiences This is a Canadian independent-contractor engagement. You invoice SOSA and are responsible for your own taxes, equipment, and workspace.
TO APPLY
Send us a complete application:
- Cover letter: why SOSA, and why you are the person to build this role
- CV / resume
- A portfolio of your work and the initiatives you have executed. For each, tell us the platform, your role, and what changed because of it. If you have worked on brand deals, tell us which ones and what you did.
- Two to three professional references
- One short answer: the one thing you would change about how SOSA shows up online today
Send your application to [email protected] with the subject line "Marketing & Media Lead."
Shortlisted candidates will be invited to a short paid trial project so we can see how you think and work before either side commits.
Title: Marketing & Media Lead
Company: SOSA
Location: Greater Toronto and Hamilton Area, Ontario, Canada
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