Overview
Marketing Manager – Retail Marketing Systems & Growth Jobs in Sydney, New South Wales, Australia at Nationwide Jewellers
About Nationwide Jewellers
Nationwide Jewellers is Australasia’s largest jewellery buying group, supporting independent jewellery retailers across Australia, New Zealand, and Fiji. Our role is to help independent jewellers compete and grow through smarter marketing systems, commercial support, campaigns, and strategic guidance that drive measurable business outcomes. Because of the scale of our network, we have a unique vantage point across hundreds of independent retailers. We can identify what works across different markets, customer groups, and store environments, then turn those learnings into scalable marketing frameworks that elevate the performance of the entire network. We are now looking for a commercially-minded Marketing Manager to lead the next evolution of our member marketing platform.
The Opportunity
This is not a traditional in-house marketing role. You will lead the development of a scalable marketing ecosystem that supports independent jewellery retailers across Australasia. This includes campaign systems, digital marketing frameworks, member education, retail marketing strategy, and commercial growth initiatives. You will work closely with jewellery business owners to help modernise their marketing capabilities while ensuring they maintain their local identity and customer relationships.
This role combines strategic thinking, retail marketing, digital innovation, education, leadership, and operational execution.
Key Responsibilities
Lead the Member Marketing Platform
- Take ownership of Nationwide Jewellers’ marketing systems, frameworks, and member marketing support.
- Evolve annual campaign calendars and promotional strategies across the network.
- Improve marketing resources, templates, systems, and implementation processes.
- Identify retail, digital, and consumer trends and translate them into practical initiatives for members.
- Drive continuous improvement across the member marketing experience.
Drive Integrated Marketing Campaigns
- Oversee integrated campaigns across social media, email marketing, websites, digital advertising, and in-store marketing.
- Ensure campaigns are commercially focused and aligned to customer acquisition, engagement, and sales growth.
- Improve consistency between digital and in-store customer experience.
- Collaborate with members to support local campaign execution.
Leverage Network-Wide Insights
- Identify high-performing campaigns and successful retail marketing strategies across the member network.
- Turn successful initiatives into scalable best-practice frameworks.
- Share actionable learnings that help members improve results while preserving their individual brand identity.
- Use data and network insights to guide future marketing direction.
Elevate Digital & Retail Capability
- Define best practice across jewellery retail websites, UX, conversion optimisation, email marketing, SEO, SEM, and paid media.
- Guide members on improving their digital marketing performance.
- Support stronger integration between online and in-store customer journeys.
- Strengthen campaign execution through improved visual merchandising and retail alignment.
Manage Agencies & Strategic Partners
- Build and manage a trusted network of external agencies and specialist suppliers.
- Support members with recommendations across paid media, social media, website development, creative production, and marketing technology.
- Ensure external partners deliver commercially strong and high-quality outcomes.
Member Education & Support
- Deliver practical marketing education, workshops, webinars, and strategic guidance for members.
- Translate complex marketing concepts into clear, actionable advice.
- Build trusted relationships with independent business owners.
- Act as a strategic marketing advisor across the network.
Team Leadership
- Lead and develop a small internal marketing team.
- Build efficient workflows and maintain a high standard of execution.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Support the professional growth of team members.
About You
You are commercially minded, strategically strong, and passionate about helping retailers grow.
You bring a combination of retail marketing expertise, digital capability, leadership experience, and the ability to simplify marketing for business owners.
Ideally, you will have:
- 5+ years’ experience in retail, fashion, jewellery, lifestyle, or consumer marketing.
- Strong understanding of integrated marketing across digital and retail environments.
- Experience building scalable marketing systems, campaigns, or frameworks.
- Proven experience leading and developing small teams.
- Strong commercial thinking and the ability to align marketing with business growth.
- Deep understanding of social media, email marketing, SEO, SEM, e-commerce, and customer acquisition.
- Excellent communication and stakeholder management skills.
- Experience working within franchise, retail network, multi-location, or member-based business models highly regarded.
Travel & Industry Engagement
- Occasional interstate travel required to visit member stores and support network initiatives.
- Participate in the delivery of member conferences, trade events, and industry gatherings (approximately 2–3 per year).
- Opportunity to build strong relationships across the Nationwide Jewellers network throughout Australasia.
Why This Role Is Different
- Your work will influence hundreds of independent jewellery retailers across Australasia.
- You will help shape the future marketing capability of an entire retail network.
- You will leverage collective network insights to build smarter, more effective marketing systems.
- The role combines strategy, leadership, retail marketing, education, and innovation.
- You will help modernise and elevate marketing standards across a well-established industry leader.
Why Join Nationwide Jewellers?
- Opportunity to make a large-scale commercial impact across an established retail network.
- Work closely with passionate independent business owners.
- Autonomy to shape and evolve the future of member marketing.
- Collaborative and supportive team environment.
- Opportunity to drive meaningful innovation within the jewellery retail industry.
Title: Marketing Manager – Retail Marketing Systems & Growth
Company: Nationwide Jewellers
Location: Sydney, New South Wales, Australia
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