Overview
MARKETING MANAGER | EXPERIENCE IN QSR (QUICK SERVICE RESTAURANT) / F&B Jobs in Metro Manila at careerjump
Location: Sta. Ana, Manila
Work Schedule: Monday to Friday
Must: Solid and proven experience in the QSR/F&B/Retail Industry
- LSM (Local Store Marketing) Expertise
Beyond national campaigns, the ability to design hyper- local "block-marketing" strategies for specific branches to address foot traffic lulls or regional competition.
- Menu Engineering & Product Mix Analysis
Proficiency in analyzing which items drive the highest margins versus volume, and using that data to influence promotional focus.
- Digital Performance Management:
Competence in managing social media ROAS (Return on Ad Spend), understanding SEO/GEO (Generative Engine Optimization), and overseeing loyalty app integration or tech-based payment marketing.
- Budgeting & P&L Literacy
A deep understanding of how marketing spend affects the "Prime Cost" (COGS + Labor) and the ability to defend a budget based on projected EBITDA impact.
- Visual Merchandising & Sensation Transference:
The ability to oversee aesthetic consistency— ensuring that the "sleek, techie, and elegant" brand look is maintained from digital ads down to the physical store signage and table setups.
- High-Stakes Stakeholder Management
The capacity to act as a bridge between the CEO’s vision, the Franchisees’ profitability concerns, and the Operations team’s capacity.
- Crisis Communication
In the restaurant business, things go wrong (service lapses, supply shortages). This person needs the "cool-headedness" to manage brand reputation in real-time.
- Complex Problem Solving (Critical Thinking):
The ability to look at a dip in sales and determine if it is a creative failure, a pricing issue, or an operational bottleneck (e.g., slow turnover of tables).
- Narrative Storytelling
Moving beyond "discount-based" marketing to create emotional resonance—crafting stories around "gratitude" and "celebration" that align with the brand’s core identity.
The Ideal Hire: A veteran of the F&B or Retail sector who doesn't just "post on social media" but
understands the Organizational Dynamics of how a meal gets from the grill to the guest. They
should be a strategist who can write a creative brief in the morning and analyze a P&L
statement in the afternoon.
Title: MARKETING MANAGER | EXPERIENCE IN QSR (QUICK SERVICE RESTAURANT) / F&B
Company: careerjump
Location: Metro Manila
Category:
