Overview
Marketing Manager Jobs in Singapore, Singapore at Schülke & Mayr
Marketing Manager
📍 Singapore | Full‑time | On-site
We are looking for an experienced and results‑driven Marketing Manager to join our Singapore entity and play a key role in establishing and strengthening our market leadership position across Healthcare and Consumer Health in focus countries of Singapore and Malaysia.
This is a strategic and hands‑on role for a marketing professional with strong experience across online and offline marketing, product launches, and integrated campaigns targeting healthcare professionals (HCPs) and OTC pharmacy channels.
Key Responsibilities
- Develop and lead end‑to‑end marketing strategies to build market leadership in healthcare and consumer health segments.
- Plan, execute, and manage successful product launches across healthcare professional and OTC pharmacy channels, ensuring clear positioning, strong visibility, and measurable outcomes.
- Design and deliver annual marketing plans aligned with business objectives, supported by clear KPIs and performance metrics.
- Drive integrated marketing campaigns across digital and traditional channels, including:
-Digital marketing (web, social media, e‑commerce, online advertising)
-Offline marketing (events, trade marketing, POS materials, print, conferences)
- Support Consumer Health Business Lead in marketing activities at pharmacies and pharmacy chains, including trade marketing initiatives, promotional campaigns, and in‑store activations.
- Lead and collaborate with external advertising and creative agencies on major campaigns, including campaign concept development, execution, and post‑campaign performance review.
- Partner cross‑functionally with Sales, Medical/Scientific, Regulatory, and Supply Chain teams to ensure alignment across product lifecycle activities.
- Analyse market trends, customer insights, and competitor activities to identify growth opportunities and optimise marketing effectiveness.
- Manage marketing budgets effectively, ensuring strong return on investment.
- Track, analyse, and report on campaign performance using defined metrics and dashboards.
Ideal Candidate Profile
- Degree in Marketing, Business, Life Sciences, or a related field.
- Minimum 8–10 years of marketing experience, ideally within healthcare, consumer health, or FMCG.
- Proven experience marketing healthcare products across:
-Healthcare professional segments (e.g. hospitals, clinics)
-OTC pharmacies and pharmacy chains
- Strong track record in product launches and execution of annual marketing plans with measurable performance outcomes.
- Solid experience in both digital marketing and traditional marketing channels.
- Demonstrated experience working with advertising agencies on major product or brand campaigns.
- Experience in infection prevention and control, wound products is a strong advantage.
- Prior experience in the advertising agency environment is an added advantage.
- Commercially minded, analytical, and comfortable working with data and performance metrics.
- Strong stakeholder management, communication, and leadership skills.
- Able to balance strategic thinking with hands‑on execution in a fast‑moving environment.
Title: Marketing Manager
Company: Schülke & Mayr
Location: Singapore, Singapore
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